Pop Phenom Neon Hitch Stars in Bluefly.com’s “Closet Confession”
14 Noviembre 2012 - 2:10PM
Business Wire
Launching today, Bluefly (NASDAQ Capital market: BFLY) will
unveil the latest edition of their wildly popular Closet
Confessions series on their site, Bluefly.com. Fresh off the
release of her hit single, “Gold”, singer Neon Hitch treats viewers
to a private tour of her East Village home in New York City.
Walking into Neon’s apartment, you’re instantly transported to a
vibrant, global marketplace with an East-meets-West aesthetic.
Oversized gilded mirrors, crystal balls and walls of art speak
loudly to the singer’s unique roots.
“I actually grew up in a caravan, traveling around Europe doing
trapeze and street performance,” Neon explains. Realizing her dream
of professional trapeze wasn’t in the cards, she says she’s
thankful for another gift: her voice. On stages around the world,
Neon has wowed fans not only with her recognizable vocals but also
with her over-the-top style, which includes her ever-present
headdresses. “One day, I was walking down Melrose [Avenue] in L.A.
and I saw this store with all these headdresses,” the star says. “I
started trying them on and it was just like I lit up; I felt
perfect. Since then, I’ve continued to buy more and more.”
Citing her mother as her fashion icon, she describes her
ever-changing personal style as “experimental” – an element that
becomes clear when seeing her enviable closet. Stocked with pieces
like intricately-embroidered Kyle Luu brassieres, otherworldly
dresses from designer Lie Sang Bong, and custom-made skyscraper
platforms, Neon’s closet is more fashion icon than mainstream pop
star. On how stardom has affected her style: “I don’t think I’ve
changed, I’ve just evolved,” she says. “I don’t believe in trying
to be somebody you’re not - just be a bigger, better version of
yourself.”
Neon Hitch joins a distinguished cast of celebrity contributors
including blogging phenom Leandra Medine, stylist Brad Goreski,
Real Housewife Bethenny Frankel, and actress Kerry Washington,
among others.
Clocking more than 3 million views and snagging the 2010 Fashion
2.0 Award for Best Online Video, the series has driven record
spikes in traffic. Neon’s video was directed by Brian Quist. Quist,
a documentary filmmaker, has worked with luminaries ranging from
The Dalai Lama to Natalie Portman and with global brands
such as Lancôme, Michael Kors, Allure
Magazine, Vanity Fair and Vogue.
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a
leading online retailer of designer brands, fashion trends and
superior value. In 2011, Bluefly expanded its portfolio, launching
Belle & Clive, a members-only shopping destination that
presents highly-curated selections of important brands -- like
Christian Louboutin, Gucci, and Prada -- via limited-time sale
events.
Bluefly, Inc. (MM) (NASDAQ:BFLY)
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