Blued pledges to strengthen online safety on World Consumer Rights Day
15 Marzo 2022 - 6:00AM
Blued, a world-leading online LGBTQ+ community platform connecting
over 70 million users across continents, is reiterating its
commitment to ensuring the safety of its users this World Consumer
Rights Day with a series of in-app features and operational
efforts. By investing in cutting-edge technologies such as AI,
Blued is ramping up its efforts in user privacy protection,
anti-fraud, and user reporting, to ensure that its platform remains
a safe and respectful environment.
“At Blued, our number one objective is to ensure
the safety of all of our users,” said Liang Zhao, Chief Risk
Officer at BlueCity, Blued’s parent company. “That’s why we are
continuously exploring mechanisms and integrating features that
help keep Blued safe and enjoyable for everyone.”
Protecting user privacy is central to Blued’s
mission. It prohibits users from taking a screenshot or recording a
video while using the app. Users can choose to send ephemeral
photos that disappear within seconds of being viewed, and they can
also set their photo albums to private. Paid users have the option
of replacing the Blued app icon with another image, as well as
hiding their exact location in the “explore” page.
To crack down on fraudulent accounts, Blued has
formed a dedicated anti-fraud team that covers security, risk
control, and technical AI identification. It developed a
proprietary AI identification technology in 2021 that notifies
users when there is a potential risk of fraud, while it sends
in-app warnings when sensitive words are detected in private chats.
Blued also carries out regular online safety campaigns to raise
awareness on the issue.
Blued has also improved its reporting mechanism by
leveraging the latest in AI risk control and manual auditing. Users
can report problematic behavior in the app’s dedicated channel,
which is then picked up by the 24/7 report handling team. This is
to ensure that any issues are tackled with speed, so that users can
enjoy the Blued experience.
With all the continuous effort to protect privacy
and enhance user experience, Blued’s user satisfaction rate has
reached 93% in 2020, up 10.6 percentage points year-on-year, while
its user complaint resolution rate has reached 97.4%, up 7.4
percentage points year-on-year.
About BluedThe mobile app Blued is
a location-based social networking service that allows the LGBTQ
community to conveniently and safely connect with each other and
express themselves, integrating livestreaming services with
customizable social news feeds, video and voice calls, as well as
access to professional health-related services in selected markets.
Blued, the central hub for world-leading LGBTQ platform BlueCity
(NASDAQ: BLCT), is available in 13 languages and has connected more
than 70 million registered users in about 170 counties. It is the
largest online LGBTQ community in China, India, South Korea,
Thailand and Vietnam in terms of MAUs in 2020.
Media Contact: Vincent Tang tangyue@bluecity.com
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