Rainbow Resource Center Implements Bridgeline’s AI-Powered SmartSearch
17 Enero 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a leading marketing
technology software company, announced today that Rainbow Resource
Center, a top education retailer, has implemented Bridgeline's
AI-powered search technology, HawkSearch, to power their eCommerce
site.
HawkSearch will enhance Rainbow Resource Center's growth
strategy through its AI-powered search bar that offers a more
personalized shopping experience. This technology is particularly
effective for navigating Rainbow Resource's extensive product
catalog of homeschool curriculums, library builders, and other
education tools. Key features include dynamic auto-complete and
precise relevancy tuning, which streamlines the product discovery
process and ensures accurate and efficient customer search
results.
With HawkSearch, Rainbow Resource Center's online catalog will
become more user-friendly. The platform incorporates tools like
autocomplete, drop-down menus, and faceted search results for
enhanced navigation. Additionally, HawkSearch's capability for
keyword-triggered promotional campaigns allows for the strategic
display of promotional content, including banners. This feature is
designed to highlight special offers and featured products. The
technology also categorizes products based on user ratings related
to search terms, aiding in the customer decision-making
process.
Ari Kahn, CEO of Bridgeline Digital, commented on the agreement,
stating, "The partnership with Rainbow Resource Center aligns with
our objective to deliver advanced online experiences. HawkSearch's
personalized and sophisticated search capabilities are vital for
meeting the expectations of today’s online customers in the dynamic
field of eCommerce."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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