CBUK Cutter & Buck (MM)

Cutter & Buck Using Scene7 'Do-It-Yourself' eCatalog Solution to Grow Revenues for B2B and B2C Businesses Self-Publishes Online Version of Print Catalogs to Control Production Time and Costs NOVATO, Calif., July 26 /PRNewswire/ -- Scene7(R), the market leader in automated rich media solutions for the web, email and print, today announced that Cutter & Buck Inc. (NASDAQ:CBUK), a leading provider of high quality sportswear, is using Scene7's "do-it-yourself" eCatalog license solution to self-publish its printed business-to-business and business-to-consumer catalogs on its e-commerce sites, http://www.cbcorporate.com/ and http://www.cutterbuck.com/. Using Scene7's licensed option, Cutter & Buck has experienced superior channel and consumer feedback with its online catalogs. In addition, the online B2C catalog has helped contribute to an increase in overall revenues. Scene7 is the only vendor to offer an eCatalog solution that allows publishing of online catalogs in-house. Scene7 enables Cutter & Buck to control the entire publishing process from both a time and cost standpoint -- and most importantly requiring no out-sourced services and support. Cutter & Buck is one of the nation's top makers of upscale sportswear, selling primarily to golf and specialty retailers, corporations and international distributors and licensees. Fortune 3000 companies are using Cutter & Buck products for employee incentives, customer giveaways or special events. The company stands apart from its rivals by designing apparel with natural fabrics, rich detailing, and a casual look. Using Scene7, Cutter & Buck is able to streamline catalog production by producing a single online catalog that is re-purposed across both its B2B and B2C sites. The online catalog is highly segmented using real-time product feeds depending on the user and channel. "Scene7 provides an in-house eCatalog solution, giving my web team full autonomy and flexibility to create and publish online catalogs. Not only is the eCatalog viewer interface completely customizable and configurable to Cutter & Buck's branding, the pages can be dynamically personalized and segmented, allowing us to deliver highly targeted eCatalogs based on our corporate customers' and end consumers' profiles," said Keith Putt, Manager of Web & Custom Applications, Cutter & Buck. "At Cutter & Buck, we have many rich media requirements for our three e-commerce websites, two are B2B and the other B2C. Scene7's integrated platform met all of our requirements -- allowing us to work with a single rich media vendor." Scene7 offers the only end-to-end eCatalog solution to easily and cost-effectively create an enhanced web version of existing printed marketing materials -- driving multi-channel sales. Scene7 customers benefit from complete implementation flexibility based on an unrivaled track record across software licensing, hosted (ASP) solutions and professional services. "Cutter & Buck is an excellent illustration of a leading apparel company utilizing rich media solutions to drive revenues across all of its business channels whether it is business to business or direct to consumer," states Doug Mack, CEO of Scene7. "We are truly excited to be Cutter & Buck's single rich media provider and we are equally impressed with the expertise and innovation that Cutter & Buck shows with every new solution it adds using Scene7's platform." About Cutter & Buck Cutter & Buck designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. The Company sells its products primarily through golf pro shops and resorts, corporate sales accounts and specialty retail stores. Cutter & Buck products feature distinctive, comfortable designs, high quality materials and manufacturing, and rich detailing. About Scene7 Scene7 -- the market leader in automated rich media solutions for the web, email and print -- enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform -- for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy, and QVC -- and partners IBM, Microsoft, Akamai and Macromedia. Visit http://www.scene7.com/ . NOTE: Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders. DATASOURCE: Scene7 CONTACT: Sheila Dahlgren, SVP, Marketing of Scene7, Inc., Office, +1-415-506-6002, or Cell, +1-415-948-5207, or Web site: http://www.scene7.com/

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