Cutter & Buck Introduces New Brand, CBUK, Geared Toward Golf's Next Generation; Introductory Collection Addresses Market of Fash
21 Septiembre 2006 - 11:25AM
Business Wire
From Cutter & Buck (Nasdaq: CBUK), an upscale golf-inspired
sportswear company, comes a brand designed especially for the next
generation of fashionable golfers who express their individuality.
Introduced for the Spring 2007 season, CBUK (pronounced "see buck")
is poised to make a statement with unique design elements and
innovative fabric technologies. CBUK addresses a void Cutter &
Buck recognized in the sportswear market for a fashionable line
designed for men who enjoy golf yet want to push the style
envelope. The collection is characterized by modern styling, a
slimmer fit and unexpected details such as scorecard tags and
unique prints, off-center logo placement and pieced construction.
The application of the brand's buck icon adds an easily
identifiable and irreverent twist to the collection. "We recognized
the opportunity for a new brand to bring a fresh perspective to a
typically more traditional market," said Kaia Akre, president of
Cutter & Buck. "CBUK has a distinctive edge and provides us
with a vehicle to reach a customer we aren't serving with the
Cutter & Buck brand." CBUK combines functionality and style
with an edgier look that is both unexpected and appealing from a
fashion perspective. Because this customer demands versatility with
his wardrobe, the CBUK line is designed to go easily from the
course to off-course occasions. Each delivery in the collection
incorporates innovative performance fabrics, clean silhouettes, and
layering versatility. The line is built to Cutter & Buck's high
quality standards for premium fabrics, durable construction, and
superior attention to detail. "CBUK is about today's golfer who
challenges traditional apparel, but still requires all the benefits
of technical golf apparel and quality sportswear," said Julie Snow,
vice president of design and merchandising for Cutter & Buck.
"Like its wearer, the spirit of CBUK makes a statement." Statements
made in this news release that are not historical facts are
forward-looking statements. Actual results may differ materially
from those projected in any forward-looking statements.
Specifically, there are a number of important factors that could
cause actual results to differ materially from those anticipated by
any forward looking statements. Those factors include, but are not
limited to the following: our ability to control costs and
expenses, including costs associated with our marketing
initiatives; our ability to maintain our relationships with our
sponsored professional golfers; relations with and performance of
suppliers; our ability to carry out successful designs and
effectively advertise and communicate with the marketplace and to
penetrate chosen distribution channels; our ability to
appropriately price our products; the number of golf rounds played,
which may be impacted by severe weather-related disasters and the
weather in general; competition; risks related to the timely
performance of third parties, such as shipping companies, including
risks of strikes or labor disputes involving these third parties;
political and trade relations; the overall level of consumer
spending on apparel; and global economic and political conditions,.
Finally, there may be other factors not mentioned above or included
in our SEC filings that may cause actual results to differ
materially from any forward-looking statements. You should not
place undue reliance on these forward-looking statements. We assume
no obligation to update any forward-looking statements as a result
of new information, future events, or developments, except as may
be required by securities laws. About Cutter & Buck The company
designs and markets upscale sportswear and outerwear under the
Cutter & Buck brand. All Cutter & Buck products feature
distinctive, comfortable designs, high-quality materials and rich
detailing. The company sells its products through golf pro shops
and resorts, specialty retail shops, direct-to-consumer catalog,
corporate sales and online at www.cutterbuck.com.
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