Trendsetting Dealers Embrace Pandemic-Era Changes
11 Marzo 2022 - 7:00AM
Business Wire
Mobile and remote services, new technology
adoption and OEM relationships are key focus areas for
dealers through 2024
Inventory shortages and staffing challenges continue to be
primary areas of focus for the automotive industry. However,
trendsetting dealers are also looking at mobile and remote
services, new technology adoption and original equipment
manufacturer (OEM) relationships as key opportunities to strengthen
their businesses as they transition to a world beyond the pandemic,
according to the 2022 Trendsetter’s Guide to Automotive Retail by
CDK Global, Inc. (Nasdaq: CDK), a leading automotive retail
technology company.
While inventory disruption (82%) and staffing shortages (46%)
persisted over the last two years for the dealers surveyed—and are
expected to continue in the near term— trendsetters implemented
other critical changes out of necessity that they expect to make
permanent over the next two years.
- To support simplicity and convenience in dealership
experiences, trendsetters plan to continue offering service pick-up
and drop-off (73%) and contactless home delivery (71%).
- As technology continues to evolve and provide benefits for
dealership productivity and the consumer experience, trendsetters
will invest more in technology training for their staffs (87%),
while adding new retail technology (84%), photos and videos to
their service experience (84%) and mobile repair orders (80%).
- Trendsetters are also looking to forge stronger partnerships
with their OEMs (76%) to provide a more seamless shopping
experience that transitions easily from digital to physical.
CDK’s research also found that the recent entry of digital used
marketplaces into the retail space and the threat of direct sales
from OEMs ranked low on the list of concerns with only 22% and 26%
of dealers surveyed seeing them as very or extremely impactful,
respectively.
In addition, dealers are aware of the expansion of alternative
powertrains like EVs; however, only 11% see it as a concern, rather
than the opportunity it is expected to be. In fact, dealer
confidence is well placed as research done by a leading global
consulting firm shows franchise dealers will remain the dominant
distribution channel for vehicles well into the future.
“The last two years were unprecedented for our industry, but we
came together to weather the storm, and found better, more
efficient ways to run our businesses and serve our customers,” said
Joe Tautges, chief operating officer, CDK Global. “The findings of
our recent research reinforce my belief that this is an extremely
exciting time be part of the automotive industry. The next few
years will see more seismic shifts in making car-buying and owning
better for consumers, more efficient for dealers and more
integrated with OEMs.”
CDK will continue its industry conversations with dealers and
OEMs at NADA Show 2022 on March 11-13 in booths #2901W and #2701W
and virtually at cdkglobal.com/nada2022.
Read more commentary from Joe Tautges, chief operating officer,
CDK Global, in his recent blog posted on CDKGlobal.com.
About the 2022 Trendsetter’s Guide to Automotive
Retail
The 2022 Trendsetter’s Guide to Automotive Retail survey was
conducted by CDK in January 2022 in conjunction among a national
sample of 472 dealership department heads and executives. The
interviews were conducted online across a representative mix of
dealership roles, location, departments and sales volume. To view
the whitepaper, click here.
About CDK Global, Inc.
With approximately $2 billion in revenues, CDK Global (NASDAQ:
CDK) is a leading provider of retail technology and software as a
service (SaaS) solutions that help dealers and auto manufacturers
run their businesses more efficiently, drive improved profitability
and create frictionless purchasing and ownership experiences for
consumers. Today, CDK serves over 15,000 retail locations in North
America. For more information, visit cdkglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220311005022/en/
Media Contacts: Tony Macrito 630.805.0782
Tony.Macrito@cdk.com
Investor Relations Contact: Reuben Gallegos 847.542.3254
Reuben.Gallegos@cdk.com
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