CLSTE Cellstar (MM)

CellStar Deploys Next-Generation Online Order Processing System CellStar Continues to Lead Industry With Breakthrough IT Technologies, Enhances Automated Supply Chain Management and Improves Customer Service With SOA CARROLLTON, Texas, June 6 /PRNewswire-FirstCall/ -- CellStar (NASDAQ:CLSTE), a value-added wireless logistics services leader, today announced that it has upgraded its automated supply chain management system. This new system, the CellStar Integrated Ordering System (CIOS), is running on BEA WebLogic Integration(TM) and leverages a service-oriented architecture (SOA). SOA is a software architectural concept that defines the use of services to support business requirements. This implementation strengthens CellStar's customer-service efficiency by enhancing the company's automated order processing system. Benefits to CellStar Customers and Partners: Speed, Reliability, In-Depth Analysis CIOS is a highly advanced enterprise integration tool that can simplify and accelerate communication between each company's software. It integrates CellStar's catalog, warehouse-management, order-processing and order-fulfillment systems with the order-entry systems of its business partners to help facilitate the fast, reliable shipment of wireless handsets and accessories. CIOS transforms CellStar's systems into a service platform that is accessible via a business partner's existing order-entry system. CIOS is completely automated so that no human intervention is required for CellStar to process incoming orders, resulting in more efficient and expedient order processing. BEA Systems, Inc. (NASDAQ:BEAS) is a world leader in infrastructure software, and its award-winning BEA WebLogic Integration is the foundation of CIOS. BEA WebLogic Integration is designed to help orchestrate the flow of messages, requests and application interactions to help ensure that transactions are completed in a timely manner. As a result, CIOS can offer a more granular view of orders processed online, providing an in-depth look into transaction-level data. Customers can benefit by being able to better analyze processing issues that may arise. "CellStar, which has been a frontrunner in technology advances in the wireless logistics and distribution industry for the past decade, continues to lead the way," said Scott Rynd, vice president of IT services and information security for CellStar. "The amazing part of this new BEA-based system is that it's designed so that our customers will not even notice when they are migrated, making the transition completely transparent. What they can see, however, is an increase in speed, more in-depth reporting and even more secure transactions." With the CIOS, CellStar increases its ability to efficiently and economically take advantage of existing IT assets. And because it acts as a buffer between stand-alone applications, CIOS can allow CellStar customers and partners to seamlessly integrate their IT systems with the CellStar ordering system. "Improving customer service is top of mind for many businesses today, and CellStar is no exception," said Bill Roth, vice president, product marketing, BEA Systems. "With its large and diverse network of customers -- the telecommunications partners and suppliers with whom they do business -- CellStar views customer service as a key competitive differentiator. Using BEA WebLogic Integration in an SOA environment can provide CellStar with the foundation to help handle the internal and external demands of their business today, and is designed to expand as CellStar's business grows in the future." "The new CIOS system represents a significant leap in technology and is performing well beyond expectations," added Rynd. "SOA is a strategic approach to addressing business challenges that can help align IT with the needs of the business by increasing our flexibility and allowing us to be more creative and aggressive when pursuing new business opportunities." Timing The new system is currently in use. All new CellStar customers will immediately use the CIOS system, and existing customers will transition to the new system over the next few months. About CellStar CellStar Corporation is a leading global provider of value-added logistics services to the wireless communications industry, with operations primarily in the North American, Latin American and Asia-Pacific regions. CellStar facilitates the effective and efficient distribution of handsets, related accessories and other wireless products from leading manufacturers to network operators, agents, resellers, dealers and retailers. CellStar also provides activation services in some of its markets that generate new subscribers for wireless carriers. Additional information about CellStar may be found on its Web site at http://www.cellstar.com/ . This news release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. A variety of risk factors, including the Company's ability to implement its business strategies, to maintain its channels of distribution, continue to secure an adequate supply of competitive products on a timely basis and on commercially reasonable terms, improve its operating margins, secure adequate financial resources, maintain an adequate system of internal control, comply with debt covenants, and continually turn its inventories and accounts receivable, as well as changes in foreign laws, regulations and tariffs, new technologies, system implementation difficulties, competition, handset shortages or overages, terrorist acts, a decline in consumer confidence and continued economic weakness in the U.S. and other countries in which the Company does business and other risk factors, are discussed in the Company's Annual Report on Form 10-K and most recent Quarterly Report on Form 10-Q. Any one, or a combination of these risk factors could cause CellStar's actual results to vary materially from anticipated results or other expectations expressed in the Company's forward-looking statements. BEA Legal Notice Regarding Forward-Looking Statements Some of the statements in this press release are forward-looking, including the statements regarding the plans, goals, completion, implementation, benefits, and details of the relationship between BEA and the CellStar ("Customer"); the development efforts, product delivery and other goals related to this relationship; and the features and benefits of BEA's WebLogic and Customer's CIOS products, particularly the CIOS product's ability to simplify and accelerate communication between different companies' software and CIOS' automation ability to function without human intervention and any resultant order processing efficiencies, and the ease and transparency and increased speed of the new BEA-based system. Actual results could differ materially from those expressed in any forward-looking statements. Risks and uncertainties that could cause results to differ materially include risks associated with: any unforeseen technical difficulties related to the development and optimization BEA's WebLogic or Customer's CEOS products; the timing of additional investments of resources by BEA and Customer related to any joint development initiatives; and any software errors related to BEA's or Customer's products or the integration thereof. Readers should also refer to the risk disclosures set forth in BEA's 10-Q for the quarter ended January 31, 2005 as filed with the SEC and subsequent reports filed thereafter by BEA from time-to-time with the SEC. The forward-looking statements contained in this release are made as of the date hereof, and BEA does not assume any obligation to update such statements nor the reasons why actual results could differ materially from those projected in such statements. DATASOURCE: CellStar Corporation CONTACT: Sherrian Gunn, +1-972-466-5031, or Alicia Thomas, +1-972-462-2730, both of CellStar Corporation Web site: http://www.cellstar.com/

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