Retail media solutions to address
fragmentation and drive commerce outcomes across the entire
advertising ecosystem
NEW
YORK, Sept. 12, 2023 /PRNewswire/ -- Criteo
(Nasdaq: CRTO), the commerce media company, today announced the
general availability of its self-service demand-side platform
(DSP), Commerce Max, giving brands and agencies a single point of
entry to retail media inventory onsite and across premium
publishers offsite. Complementing Commerce Max, Criteo is also
expanding its retailer monetization solution suite, offering
retailers the means to tap previously unattainable demand by paving
the way for the integration of marketplace and in-store
monetization technologies.
Retail media has proven extremely successful for retailers
looking to grow additional revenue streams and brands and agencies
looking to engage consumers actively in a buying mindset.
Until now, however, fragmentation across the industry has held
retailers, brands and agencies back from reaching their full
potential with retail media.
"Our focus is enabling all commerce-driven companies to buy and
sell audiences engaged in shopping. The process has to be
frictionless, and it has to solve for fragmentation," said
Megan Clarken, CEO at Criteo. "With
today's launch, we're equipping our clients with the right tools to
cut through and connect in a more unified retail media ecosystem
that ultimately creates more unity across the broader advertising
marketplace."
Driving Commerce at Scale
Commerce Max entered market testing in 2022 with leading
consumer electronics retailer, Best Buy, and the world's foremost
media investment company, GroupM, as exclusive Alpha partner. Over
this period, Commerce Max enrolled 10 retailers including Best Buy,
Macy's and Shipt. Retailers who have completed campaigns have more
than doubled conversion rates on average when running both onsite
and offsite advertising though the platform.
Industry praise for Commerce Max
"Through Criteo we now have one point of entry
to a pivotal retail media network, all within a single platform –
Commerce Max – that applies the same KPIs to retail media as those
we use for our programmatic buys," said Billy Dyer, Club Team Shopper Marketing Lead at
Unilever following another successful test with GroupM and Unilever
in which the brand's conversion rate rose by over 400%. "Combining
onsite and offsite targeting enables us to focus media spend across
a broader part of the shopper funnel while finding the most
suitable audiences wherever they are."
"Shipt is known for having a unique member
community that is loyal to our platform, and when coupled with
Criteo's onsite and offsite products and enhanced personalization
features in our full-funnel offering, advertisers have found it to
drive an ever greater return for their ad spend," said David Young, VP, CPG Partnerships at Shipt.
"We're excited to be at the forefront of the
rollout of the Commerce Max platform, starting with its initial
testing phase and now its general availability," said Mark Heitke, Director of Ad Products and
Audience Strategy at Best Buy Ads. "The platform offers a variety
of onsite and offsite capabilities, giving our brand partners even
more options to reach our audiences in meaningful ways."
Now in general availability, brands and agencies across the
globe can use Commerce Max to access data and inventory across
multiple retailers and marketplaces, finding valuable audiences on
these sites and extending these audiences offsite. This is
underpinned by closed-loop measurement, enabling advertisers to
quickly and efficiently determine the effectiveness of campaigns
and optimize accordingly.
Criteo is a leader and one of the first to bring digital
measurement standards to retail media with Commerce
Max. Criteo's partnership with Integral Ad Science allows
brands and agencies to measure viewability and invalid traffic on a
retailer's site across all ad formats, including native and
sponsored products by 2024.
A Unified Approach for Retailers
The second component of today's launch is the unveiling of
Criteo's retailer monetization solution suite. This suite marks the
next phase in the development of Criteo's core monetization
technology, Commerce Yield, which will not only provides retailers
and marketplaces with a complete media toolset, but also serves
commerce companies such as automakers, movie theaters,
transportation services, airlines and more.
Commerce Yield combines Criteo's former Retail Media Platform
with several solutions derived from recent strategic acquisitions,
including:
- Commerce Yield Marketplace: Through Criteo's strategic
acquisition of Mabaya, Commerce Yield Marketplace will help
monetization officers integrate marketplace tactics and
formats.
- Commerce Yield In-Store: The powerful union of Brandcrush
and Criteo's in-store monetization technology, providing
advertisers access to a wider range of offline inventory.
- Commerce Yield Insights: Previously called Gradient, a
cutting-edge suite of insight and data tools which provides
digital-shelf insights to support enterprise-level retail media
buys.
Criteo's leadership team will unveil more details during a
hosted event today, September
12th at 12p.m. Eastern
Time. To watch the broadcast, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company
that enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
thousands of marketers and media owners to deliver richer consumer
experiences from product discovery to purchase. By powering trusted
and impactful advertising, Criteo supports an open internet that
encourages discovery, innovation, and choice. For more information,
please visit www.criteo.com
Forward-Looking Statements Disclosure
Forward-Looking Statements Disclosure. This press release
contains forward-looking statements, including our expectations
regarding our market opportunity and future growth prospects and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding our ability to access a
consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, including the successful integration of
our acquisitions of IPONWEB and Brandcrush, uncertainty regarding
international growth and expansion (including related to changes in
a specific country's or region's political or economic conditions),
the impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, the impact of consumer resistance to
the collection and sharing of data, our ability to access data
through third parties, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Contribution ex-TAC, as well as
risks related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on February 24, 2023, and in
subsequent Quarterly Reports on Form 10-Q as well as future filings
and reports by the Company. Importantly, at this time,
macro-economic conditions including inflation and rising interest
rates in the U.S. have impacted Criteo's business, financial
condition, cash flow and results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Media contacts
Criteo Public Relations
Florian Herzing,
f.herzing@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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