Chicken Soup for the Soul Entertainment Signs Global Agreement With Entertainment and Social Platform TaTaTu for Ad-Supported Video-on-Demand (AVOD) Content
15 Mayo 2023 - 3:01PM
Business Wire
TaTaTu will launch in new international markets
using movies and television series owned by Chicken Soup for the
Soul Entertainment
TaTaTu is the first social media platform to
reward users for viewing content and social media activities
Chicken Soup for the Soul Entertainment Inc. (Nasdaq: CSSE), one
of the largest providers of premium content to value-conscious
consumers, today announced it has signed a global content agreement
with Rome-based entertainment and social media platform TaTaTu
(ALTTU.PA). TaTaTu will launch its service via the unique TaTaTu
app available for iOS and Android devices using Chicken Soup for
the Soul Entertainment-owned movies, television series, and
documentaries.
TaTaTu is the first platform to reward users with coins for
social media activities and viewing content. Users can earn coins
by watching movies and TV series for free, posting videos and
photos, and earn even more TTU Coins when someone likes, comments,
views, chats, or shares a post or when users invite a friend. The
coins can then be used to bid on auctions for products or
experiences – or exchanged for e-commerce products.
“Andrea and his team at TaTaTu have developed and launched the
next generation of social media platforms combining streaming media
and engagement,” said William J. Rouhana., Jr., chairman &
chief executive officer of Chicken Soup for the Soul Entertainment.
“Our content will allow them to accelerate their entry into new
international territories. This agreement is an exciting first step
in our relationship.”
“Creating value through the time spent by connected users on
TaTaTu has always been our main goal because the community is the
driving force behind everything,” said Andrea Iervolino, CEO and
Founder of TaTaTu S.p.A.. “The agreement with Chicken Soup is part
of this strategy and we are pleased to have found a partner who
wanted to share our vision by providing us with more than 3,000
interesting and engaging films. Our hope is to continue working
together for a long time and to continue distributing more and more
content on TaTaTu.”
About Chicken Soup for the Soul Entertainment Chicken
Soup for the Soul Entertainment (Nasdaq: CSSE) provides premium
content to value-conscious consumers. The company is one of the
largest advertising-supported video-on-demand (AVOD) companies in
the US, with three flagship AVOD streaming services: Redbox,
Crackle, and Chicken Soup for the Soul. In addition, the company
operates Redbox Free Live TV, a free ad-supported streaming
television service (FAST), with nearly 180 FAST channels as well as
a transaction video on demand (TVOD) service, and a network of
approximately 31,000 kiosks across the US for DVD rentals. To
provide original and exclusive content to its viewers, the company
creates, acquires, and distributes films and TV series through its
Screen Media and Chicken Soup for the Soul TV Group subsidiaries.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken
Soup for the Soul, LLC, which publishes the famous book series and
produces super-premium pet food under the Chicken Soup for the Soul
brand name.
About TaTaTu TaTaTu is the first social media and
entertainment app to reward users for the value they help generate
by spending time on the platform. Users receive TTU Coins for
viewing content and social media interactions. They can post photos
and videos and earn even more TTU Coins when someone likes,
comments, views, or shares a post or when users invite a friend.
Rewards can be redeemed by bidding at auctions for the chance to
win exclusive products and experiences, on TaTaTu’s e-commerce
site, and soon nearby at selected locations through affiliated
merchants. TaTaTu cares about its users, not only by rewarding
them, but also by offering them direct or indirect access to
original content with an important focus on culture, inclusion,
gender equality and sustainability, thereby enhancing social media
engagement and fostering social and environmental awareness. Tatatu
S.p.A. was founded in 2020 by renowned film producer Andrea
Iervolino. Facebook, LinkedIn, Twitter, Instagram
Forward-Looking Statements and Available Information This
press release includes forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
are statements that are not historical facts. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of management and
are not predictions of actual performance. Such assumptions involve
a number of known and unknown risks and uncertainties, including
but not limited to risks relating to our core strategy, operating
income and margin, seasonality, liquidity, including cash flows
from operations, available funds, and access to financing sources,
free cash flows, revenues, net income, profitability, stock price
volatility, future regulatory changes, price changes, ability to
achieve and sustain market acceptance of our content streaming
services and other content offerings, ability to recruit and retain
officers, key employees, or directors, ability to protect our
intellectual property, ability to complete and integrate into our
existing operations future strategic acquisitions, ability to
manage growth, ability to pay dividends and our debt obligations,
as well as evolving regulatory or other operational risks, and
risks presented by changing general market conditions impacting
demand for our services. For a more complete description of these
and other risks and uncertainties, please refer to Item 1A (Risk
Factors) in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2022 filed with the SEC on March 31, 2023. If
any of these risks materialize or our assumptions prove incorrect,
actual results could differ materially from the results implied by
the forward-looking statements contained in this press release.
Information regarding the acquisition of Redbox and related
transactions is qualified by reference to the Company’s Current
Reports on Form 8-K filed with the SEC on May 11, 2022 as amended
May 12, 2022, June 6, 2022, August 12, 2022, November 14, 2022 and
thereafter from time to time, and all exhibits filed with respect
to such reports. The forward-looking statements contained in this
press release speak only as of the date hereof and the Company
expressly disclaims any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements
contained herein to reflect any change in the Company’s
expectations with respect thereto or any change in events,
conditions or circumstances on which any statement is based.
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Chicken Soup for the Soul Entertainment (PRESS) Peter
Binazeski Chicken Soup for the Soul Entertainment
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS) Zaia Lawandow Chicken Soup for the Soul
Entertainment zlawandow@chickensoupforthesoul.com
TaTaTu H/Advisors Havas Paris for TaTaTu Aliénor Miens
alienor.miens@havas.com Louis Tilquin louis.tilquin@havas.com
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