Discovery Communications and YouTube Announce Global Content Partnership
24 Septiembre 2008 - 8:00AM
PR Newswire (US)
- Special MYTHBUSTERS Viral Myths Viewer Challenge Kicks Off New
Program and Promotional Collaboration - SILVER SPRING, Md. and SAN
BRUNO, Calif., Sept. 24 /PRNewswire/ -- Discovery Communications
and YouTube announced today the debut of nine YouTube Channels,
featuring a robust collection of clips from Discovery's family of
world-class network brands. Tailoring content to the global YouTube
community, Discovery will also roll out a series of targeted
international Channels showcasing localized and native language
content for specific regions around the world. The partnership also
includes a number of program promotion initiatives designed to tap
into YouTube's engaged community and drive viewers to Discovery's
networks. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080918/NETH035LOGO ) "With
YouTube's unmatched reach, Discovery fans from around the world now
have another platform to engage with their favorite shows, and new
audiences can sample our compelling nonfiction content like never
before online," said Josh Freeman, executive vice president,
digital media, Discovery Communications. "Our partnership with
YouTube is a significant step in the company's strategy to expand
the global reach of our content on the web and draw new viewers to
our networks." "Our partnership with Discovery exemplifies how the
YouTube platform can drive deeper engagement with U.S. viewers and
help programs find new fans around the world," said Jordan Hoffner,
director of content partnerships for YouTube. "For a media company
like Discovery Communications, with its 100-plus networks,
distributing content through targeted YouTube Channels is a
strategic way to leverage individual brands and drive television
viewership." Program Integrations As part of the companies' new
partnership, Discovery and YouTube will collaborate on a number of
programming promotion and development initiatives that will engage
YouTube's interactive community. The first of these initiatives
will provide Discovery Channel fans and YouTube users the
opportunity to contribute to a special MYTHBUSTERS "Viral Myths"
episode. Starting with tonight's MYTHBUSTERS episode airing at 9 PM
ET/PT in the United States, Discovery Channel will run a series of
on-air spots featuring MYTHBUSTERS' Jamie and Adam calling on
viewers to help them find new myths to bust. Fans can post videos
of myths they would like to see busted to the new Discovery Channel
YouTube Channel at http://www.youtube.com/discoverychannel .
YouTube users can also create and post their own videos. A
selection of the submitted myths will be busted on a special "Viral
Myths" episode of MYTHBUSTERS. More information on how to be part
of Jamie and Adam's extended myth hunting crew can be found at
http://www.discovery.com/mythbusters . Localized International
Channels Discovery reaches over 170 countries and the majority of
YouTube's community comes from outside the United States.
Programming to such substantial global audiences, Discovery will
also launch localized YouTube Channels featuring content from
Discovery's international brands and programming from several
regions including the UK, Europe, Latin America, Asia and
everywhere in between. In October, Discovery will debut its first
international YouTube Channel -- "Ink" -- for the passionate tattoo
enthusiast community, featuring content from the UK. The Channel
will highlight video clips from Discovery's "Ink" programming
franchise, including MIAMI INK, LA INK, and LONDON INK, and will
encourage users to upload videos of their own tattoos and the
stories behind them. Also launching in fourth quarter will be a
German-language YouTube Channel for DMAX, a leading free-to-air
channel among men in Germany, as well as Discovery Channel and
Discovery Kids Spanish-language channels with localized content
from Latin America. YouTube Channel Brands Discovery's nine branded
YouTube destinations include Discovery Channel
(youtube.com/discoverychannel); TLC (youtube.com/tlc); Animal
Planet (youtube.com/animalplanet); Planet Green
(youtube.com/planetgreen); Discovery Health
(youtube.com/discoveryhealth); Science Channel
(youtube.com/sciencechannel); Military Channel
(youtube.com/militarychannel); Investigation Discovery
(youtube.com/discoveryid); and TURBO (youtube.com/turbochannel).
These Channels offer a comprehensive selection of short-form
content, including program segments, outtakes, and behind-the-
scenes clips, as well as original short-form content produced
expressly for digital properties. About Discovery Communications
Discovery Communications (NASDAQ:DISADNASDAQ:DISBDNASDAQ:DISCK) is
the world's number one nonfiction media company reaching more than
1.5 billion cumulative subscribers in over 170 countries. Discovery
empowers people to explore their world and satisfy their curiosity
through 100-plus worldwide networks, led by Discovery Channel, TLC,
Animal Planet, Science Channel, Planet Green, Investigation
Discovery and HD Theater, as well as leading consumer and
educational products and services, and a diversified portfolio of
digital media services including HowStuffWorks.com . For more
information, please visit http://www.discoverycommunications.com/ .
Forward-Looking Statements This press release contains certain
forward-looking statements based on current expectations, forecasts
and assumptions that involve risks and uncertainties. These
statements are based on information available to the Company as of
the date hereof; and Discovery's actual results could differ
materially from those stated or implied, due to risks and
uncertainties associated with its business, which include the risk
factors disclosed in its Registration Statement on Form S-4 filed
with the Securities and Exchange Commission on August 6, 2008.
Forward-looking statements include statements regarding Discovery's
expectations, beliefs, intentions or strategies regarding the
future and can be identified by forward-looking words such as
"anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," and "would" or similar words. Discovery
assumes no obligation to update the information included in this
press release, whether as a result of new information, future
events or otherwise. About YouTube YouTube is the world's most
popular online video community allowing millions of people to
discover, watch and share originally created videos. YouTube
provides a forum for people to connect, inform and inspire others
across the globe and acts as a distribution platform for original
content creators and advertisers large and small. YouTube, LLC is
based in San Bruno, Calif., and is a subsidiary of Google Inc.
http://www.newscom.com/cgi-bin/prnh/20080918/NETH035LOGO
http://photoarchive.ap.org/ DATASOURCE: Discovery Communications
CONTACT: Juliet Farrell for Discovery Communications,
+1-240-662-1707, ; or Kathleen Fitzgerald for YouTube,
+1-650-214-1150, Web site: http://www.discovery.com/
http://www.youtube.com/discoverychannel
http://www.discovery.com/mythbusters
http://www.discoverycommunications.com/
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