DivX, Inc. (NASDAQ:DIVX), a leading digital media company
connecting people and entertainment, and Arçelik A.Ş. a leading
European TV manufacturer, today announced a new partnership to
distribute DivX Plus HD Certified digital TVs (DTVs) in Europe.
Through the terms of the partnership, Arçelik’s new Arçelik, Beko
and Grundig-branded DivX Plus HD Certified TVs will be available
this fall in 5,000 stores in Turkey and 500 other exclusive stores
in 20 countries worldwide. The TVs will power the playback of DivX
Plus HD video using the MKV container, enabling consumers to enjoy
videos at HD resolutions up to 1080p in the DivX® format using the
TV's USB slot.
Arçelik A.Ş. is a leading household appliances manufacturer in
Turkey. The company engages in the production, marketing and after
sales services of consumer durables and consumer electronics.
Arçelik A. Ş. has 11 production plants in Turkey, Romania, Russia
and China, sales and marketing organization in 18 countries and 10
brands (Arcelik, Beko, Grundig, Altus, Blomberg, Elektra Bregenz,
Arctic, Leisure, Flavel and Arstil). The Company provides products
and services to its consumers in more than 100 countries. The line
up of Arçelik, Beko and Grundig-branded HD TVs with DivX Plus HD
certification all include high end technology with brilliant colour
reproduction, maximum picture sharpness and a high contrast
factor.
DivX Plus HD Certification is the premium level of certification
available from DivX, optimized for consumer electronics products
and supports the playback of all content created with DivX
software. Available on www.divx.com, DivX Plus Software allows
users to create and playback H.264 video in an .mkv file container.
DivX Plus HD Certified devices will playback all previous versions
of DivX video and DivX Plus HD video files with the .mkv file
extension and AAC audio created with third-party tools.
Known for great performance, visual quality and interoperability
on any DivX Certified® device, DivX provides consumers with a
comprehensive digital media solution supporting the majority of
high-quality Internet video on their TVs or other consumer
electronics devices. In addition, DivX also supports the secure
playback of major Hollywood titles from major studios, and many
online movie download sites now distribute Hollywood content in the
DivX format worldwide.
“DivX has seen great momentum as we expand DivX Plus HD
technology worldwide with leading consumer electronics partners
such as Arçelik A.Ş.,” said Malachi Bierstein, Director and General
Manager, EMEA at DivX. “We are especially pleased to announce that
Arçelik A.Ş’s new line of TVs are expected to be the first in
Europe to include DivX Plus HD playback in more than 5,500 retail
stores around the world.”
“As the first to offer DivX Plus HD in digital TVs in Europe, we
are excited to bring DivX’s revolutionary new MKV HD video playback
technology to our award-winning TVs,” said Christian Struck,
Director of Brand Management, Grundig Intermedia GmbH. “The DivX
brand is very well known throughout Europe, and adding DivX Plus HD
Certification will help us enhance our home theater experience for
our customers.”
For more information about DivX, visit www.divx.com
For more information about Arçelik A.Ş., visit
www.arcelikas.com.
About DivX
DivX, Inc. is a leading digital media company that enables
consumers to enjoy a high-quality video experience across any kind
of device. DivX creates, distributes and licenses digital video
technologies that span the “three screens” comprising today’s
consumer media environment—the PC, the television and mobile
devices. Over 300 million DivX devices have shipped into the market
worldwide from leading consumer electronics manufacturers. DivX
also offers content providers and publishers a complete solution
for the distribution of secure, high-quality digital video content.
Driven by a globally recognized brand and a passionate community of
hundreds of millions of consumers, DivX is simplifying the video
experience to enable the digital home.
On June 2, 2010, DivX, Inc. and Sonic Solutions announced a
proposed merger transaction. Sonic Solutions has filed with the
Securities and Exchange Commission (the “SEC”) a registration
statement on Form S-4 containing a preliminary joint proxy
statement/prospectus in connection with the proposed merger and
both companies intend to mail a definitive joint proxy
statement/prospectus and other relevant documents to Sonic and DivX
shareholders following such time that the registration statement is
declared effective by the SEC.
About Arçelik A.Ş.
Founded in 1955, Arçelik A.Ş. offers goods and services in more
than 100 countries, with 11 production facilities in Turkey,
Russia, Romania and China, sales and marketing affiliates operating
internationally, and ten brands. Arçelik A.Ş. enhanced its market
share significantly by entering new distribution channels in the
company’s core export markets in Western Europe and particularly in
the U.K. and Romania. Arçelik strengthened its position as the
second in the market by increasing the company’s share from 9
percent to 15 percent in the six main categories of white goods
(MDA) in the U.K. and has retained its position by far as the
leader in Romania by increasing the company’s market share to 35
percent. On a brand basis, Beko remained in the top ten best
selling white goods brands in the world in eight main product
categories in 2009, doubling the company’s success over 2008.
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking statements." Such
statements include, but are not limited to, statements regarding
DivX's visibility within the investment community and the
availability of certain DivX enabled products to consumers. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX's actual
results to be materially different from historical results or from
any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to: the risk
that customer use of DivX technology may not grow as anticipated;
the risk that anticipated market opportunities may not materialize
at expected levels, or at all; the risk that the Company’s
activities may not result in the growth of profitable revenue;
risks and uncertainties related to the maintenance and strength of
the DivX brand; risks associated with DivX's ability to penetrate
existing and new markets; risks regarding the effects of
competition; the risk of DivX's dependence on its licensees and
partners; risks related to the effect of intellectual property
rights claims; risks related to DivX’s partners’ ability to make
certain products available to consumers on specified timelines, or
at all; and other factors discussed in the "Risk Factors" section
of DivX's most recent report filed with the Securities and Exchange
Commission. All forward-looking statements are qualified in their
entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake
any obligation to update any forward-looking statements contained
in this release as a result of new information, future events or
otherwise.
Additional Information
This press release is not a solicitation of a proxy, an offer to
purchase, nor a solicitation of an offer to sell shares of Sonic
Solutions, and it is not a substitute for any proxy statement or
other filings that may be made with the SEC with respect to the
proposed merger. In connection with the proposed merger, Sonic
Solutions has filed a registration statement on Form S-4 containing
a joint proxy statement/prospectus of Sonic Solutions and DivX.
Investors and security holders are urged to carefully read the
Registration Statement on Form S-4 and related joint proxy
statement/prospectus and other documents filed with the SEC by
Sonic Solutions and DivX, because they contain important
information about Sonic Solutions, DivX and the proposed
transaction, including with respect to risks and uncertainties that
could delay or prevent the completion of the transaction. Such
documents are available free of charge at the SEC website
(http://www.sec.gov/), from Sonic Solutions and its corporate
website (www.sonic.com) or from DivX and its corporate website
(http://www.divx.com/).
Sonic Solutions, DivX and their respective directors, executive
officers and other members of their management may be deemed to be
soliciting proxies from shareholders of Sonic Solutions or DivX in
favor of the proposed merger. Investors and stockholders may obtain
more detailed information regarding the direct and indirect
interests in the proposed merger of persons who may, under the
rules of the SEC, be considered participants in the solicitation of
these shareholders in connection with the proposed merger by
reading the joint proxy statement/prospectus described above.
Additional information about the directors and executive officers
of Sonic Solutions may be found in its definitive proxy statement
filed with the SEC on October 1, 2009. Additional information
about the directors and executive officers of DivX may be found in
its definitive proxy statement filed with the SEC on April 20,
2010. Such documents are available free of charge at the SEC
website (http://www.sec.gov/), from Sonic Solutions and its
corporate website (http://www.sonic.com/) or from DivX and its
corporate website (http://www.divx.com/).
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