EIDSY Eidos Plc Adr (MM)

Eidos Crashes the Party as Get On Da Mic Ships to Store Shelves Across North America Today The First True Hip Hop Rap Game On the Consoles Promises to Bring Friends Together to Rap Their Favorite Rhymes SAN FRANCISCO, Oct. 5 /PRNewswire-FirstCall/ -- Eidos(R) plc (NASDAQ:EIDSY), one of the world's leading publishers and developers of entertainment software, today announced it has shipped to stores across North America the highly-anticipated Get On Da Mic for the PlayStation(R)2 computer entertainment system. The game embraces all facets of the world of hip hop and rap. In Get On Da Mic, players will rap through an explosive soundtrack containing 40 of the best tracks originally made famous by yesterday and today's most famous hip hop/rap artists from Sir-Mix-A-Lot and Dr. Dre to Tupac and Kanye West. The game will feature music news reporter Sway as the game MC, DJ Green Lantern as the master behind the turntables and Jadakiss as the game's official hip-hop spokesperson. "Get On Da Mic is one of the most unique games to hit the streets this season. For the first time ever, players are going to be able to rap to 40 of the biggest hip hop jams ever made. On top of that, the inclusion of a two-player battle mode will definitely make Get On Da Mic 'the' party game of the year. All the closet rappers out there will now have a way to practice their rap game comfortably in their living rooms this holiday," says Chip Blundell, Vice President of Brand Marketing for Eidos Inc. Get On Da Mic seeks to immerse players into the jet setting hip hop lifestyle. Gamer's ascension to stardom begins in the story mode. Here players choose one of six initial onscreen personas and begin their journey to big hip hop bucks. Starting from practicing in front of their bathroom mirror, moving next to performing on a street corner, to an underground party, to cutting a mix tape, and finally playing a large concert venue; there are a total of 11 different environments to rap in. Along the way players will be able to upgrade their character with new gear as they build their hip hop fortune. Items such as jewelry, clothes, vehicles, and homes are all up for grabs. Only the best lyricists will win the best the hip hop lifestyle has to offer. Get on Da Mic will be shipped to retailers in two variations. It will be offered in a bundle with the inclusion of a Logitech microphone at the $59.99 price point. In addition, it will ship to retailers without the microphone at the $39.99 price point, if consumers choose to use an USB microphone. Get On Da Mic will also support the venerable EyeToy(TM). This device will be used to project an image of the player on the screen, adding another dimension to the players' gaming experience. Get On Da Mic was developed by Artificial Mind and Movement (A2M) in partnership with Highway 1 Productions. About Eidos Eidos(R) plc is one of the world's leading publishers and developers of entertainment software. Eidos(R) develops and publishes a diverse mix of titles for the PC, PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(R) video game system from Microsoft. For more information on Eidos(R) and its products visit http://www.eidos.com/ About Artificial Mind and Movement Artificial Mind and Movement (A2M) is Montreal's foremost independent video game developer with over 150 employees. A2M has achieved high praise by developing blockbuster licensed titles as well as its own original properties for game consoles (PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM), Xbox(R) game system from Microsoft, GameBoy Advance(TM), and PSP(R)). For more information, please go to http://www.a2m.com/. About Hwy 1 Productions, Inc. Hwy 1 Productions, Inc. is the interactive entertainment industry's premier independent production company, specializing in design and management of high-quality video game titles for publishers in the console and online gaming market. More information on Hwy 1 Productions can be found at http://www.hwy1productions.com/. NOTE: *"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. DATASOURCE: Eidos plc CONTACT: Michelle Seebach Curran, Kjell Vistad, Denny Chiu, or Loretta Stevens, all of Eidos, +1-415-547-1200, or Web site: http://www.hwy1productions.com/ Web site: http://www.a2m.com/ Web site: http://www.eidos.com/

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