EPNY E.Piphany (MM)

Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced that it received a 'Positive' rating in Gartner Inc.'s Campaign Management MarketScope, 1Q05(1) research note published in April, 2005. Part of the Epiphany(R) E6 Marketing product line, Epiphany Campaign Management delivers fast ROI as an integrated, easy-to-use database marketing solution for planning, executing, and monitoring permission-based campaigns across all customer touchpoints. "We believe Epiphany's Positive rating in Gartner's Campaign Management MarketScope is further confirmation of the compelling value proposition that Epiphany solutions bring to an organization," said Karen Richardson, CEO, Epiphany. "Epiphany solutions help the largest consumer-oriented organizations -- such as those in retail financial services, insurance and telecommunications -- drive profitability through intelligent customer interactions." Epiphany Marketing is a tightly integrated solution that enables consumer-oriented companies to improve profitability by implementing coordinated inbound and outbound customer strategies and campaigns. By combining the key tools marketers need -- powerful analytics, best-of-breed campaign management, real-time interaction optimization, and scalable database management -- Epiphany Marketing significantly improves the efficiency and effectiveness of marketing activities. Epiphany Campaign Management provides a single solution for analytics and marketing that improves campaign velocity and reduces total cost of ownership. The solution includes: -- An easy to use interface enabling marketers of all skill levels to design and execute sophisticated marketing programs -- Multi-channel marketing campaigns to create a continuous customer conversation across time and channels -- Closed loop reporting to identify which marketing activities are delivering the highest ROI -- Innovative and best-of-breed functionality that helps marketers get, grow, and keep the highest value customers The Gartner MarketScope for Campaign Management analyzes and positions vendors against the Gartner MarketScope rating framework based on the following evaluation criteria: vision, viability and market commitment, product functionality, implementation, support, technology/architecture, and pricing and implementation costs. In the Gartner MarketScope Ratings Framework, a "Positive" rating means the vendor demonstrates strength in specific areas, but is largely opportunistic. Current customers should continue investments, while potential customers should put this vendor on a shortlist of tactical alternatives. The Gartner MarketScope for Campaign Management addresses the key issue, "How are more-intelligent customer communications managed?" MarketScope Disclaimer The MarketScope is copyrighted 28 April 2005 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 1). Gartner MarketScope for Campaign Management 1Q05, Adam Sarner and Gareth Herschel, 28 April 2005. About Epiphany Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers -- including nearly 35 percent of the Fortune 100 -- Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset -- the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com. Safe Harbor Statement This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release. Epiphany, E6 and the Epiphany logo are registered trademarks of Epiphany, Inc. in the United States and other jurisdictions. All other trademarks are the property of their respective owners.