EPNY E.Piphany (MM)

E.piphany(R) Receives Strong Scores in Independent Research Firm's Evaluation SAN MATEO, Calif., Dec. 11 /PRNewswire-FirstCall/ -- E.piphany, Inc. , a full-suite provider of customer relationship management (CRM) solutions, today announced that the E.piphany(R) E.6(TM) CRM software suite received the highest scores in three categories of Forrester Research's recently released Consumer Marketing Platforms TechRankings(TM) software assessment. The E.piphany E.6 CRM software suite ranked first in the Marketing Analytics, Campaign Execution and Measurement, and Market Presence categories. E.piphany received the highest score in more categories than any other vendor included in the survey. (Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO ) "In a fiercely competitive market, E.piphany's leadership in this survey underscores why the E.6 CRM software suite is the platform-of-choice for consumer-facing firms," said Phil Fernandez, president and chief operating officer, E.piphany. "This TechRankings evaluation further validates why Fortune 100 companies choose E.piphany to deploy, manage, and measure inbound and outbound marketing campaigns." E.piphany was noted for its best-in-class in marketing analytics due in part to the strong visual reporting and ad hoc analysis tools incorporated into the E.piphany E.6 software suite. The evaluation also cites E.piphany for demonstrating the strongest market presence of all vendors considered in the survey, boosted by strong relationships with key systems integrators and a strong international customer base. The evaluation also recognizes the E.piphany E.6 software suite for its functionality in call center scripting, a strong email execution module and capabilities to deliver marketing messaging in real-time. The Forrester Consumer Marketing Platforms TechRankings provides an objective, scenario-based product testing and evaluation process for firms that are searching for the right software for managing, exploring, and segmenting their customer data, and designing, executing, and measuring their marketing communications programs. Forrester evaluated the architecture, marketing analytics, campaign management, campaign execution and measurement, market presence, cost and other capabilities of six of the leading software vendors in the market. About E.piphany The E.piphany(R) E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany 6.5 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, California, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at http://www.epiphany.com/. http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO http://photoarchive.ap.org/ DATASOURCE: E.piphany, Inc. CONTACT: press, Courtney Zoog of E.piphany, +1-650-356-5863, or ; or Lindsay Stewart of Access Communications, +1-415-844-6217, or , for E.piphany; or investors, Todd Friedman of E.piphany, +1-650-356-3934, or Web site: http://www.epiphany.com/

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