FAT Brands and PepsiCo Establish Exclusive Partnership to Give Consumers More of What They Like
28 Mayo 2021 - 8:00AM
FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of
nine restaurant concepts, announces exclusive beverage partnership
with PepsiCo, Inc. (NASDAQ: PEP). Building on the relationship
PepsiCo has with Hurricane Grill & Wings, Yalla Mediterranean,
and Ponderosa and Bonanza Steakhouses, FAT Brands is expanding its
beverage partnership with PepsiCo to include the Fatburger, Johnny
Rockets, Elevation Burger, Buffalo’s Cafe and Buffalo’s Express
brands.
Under the new agreement, domestic FAT Brands
restaurants will offer patrons up to a dozen popular beverage
choices from the diverse PepsiCo portfolio including Pepsi, Diet
Pepsi, MTN DEW, Brisk Iced Tea, Tropicana Fruit Punch and Dr.
Pepper through its bottling partnership in most markets. The two
companies also will debut new, brand-specific offerings at the
restaurant level, such as a new Fatburger Lemonade, as well as a
variety of culinary innovations leveraging options from the PepsiCo
food and snacks lineup. In addition, many franchisees will expand
their bottle and can offerings of soft drinks and AQUAFINA, and
leverage PepsiCo’s digital expertise to further build upon their
takeout/delivery business as consumer demand has increased.
“We’ve had a strong, dynamic relationship for
many years, so we’re pleased to offer even more of our FAT Brands’
guests fan-classics from PepsiCo, in addition to exciting new
offerings,” said Andy Wiederhorn, CEO of FAT
Brands. “At the same time, we’re embracing flexibility for
customization and brand innovation based on the needs of each of
our unique restaurant brands and their identity. This collaboration
will enable our restaurants to deliver even more fresh, authentic
and tasty experiences to consumers.”
“At PepsiCo, we offer a diverse array of choices
across our food and beverage portfolio to bring smiles to people’s
faces and meet their individual tastes and preferences,” said Hugh
Roth, Chief Customer Officer, PepsiCo Foodservice. “Our holistic
partnership with FAT Brands boosts our shared ability to deliver
the best and most modern consumer experiences by enhancing its
restaurants’ range of delicious dishes with our breadth of beloved
brands. We look forward to working together to deliver an unrivaled
level of growth.”
The restaurant concepts expanding into the
partnership will begin converting to PepsiCo products across the
country starting later this summer. In the meantime, Fatburger,
Johnny Rockets and Elevation Burger are embracing the newest piece
of the #BetterWithPepsi campaign by encouraging burger lovers to
celebrate National Hamburger Day on May 28. Pepsi is inviting
consumers to score a Pepsi in either one of two ways:
- Sharing a photo of themselves with
a Pepsi and any burger of their choice purchased that day – even
burgers from restaurants that don’t serve Pepsi – on Twitter,
Instagram or Facebook with the hashtag #BetterWithPepsi. Then, the
brand will reach out to verify the consumer’s associated receipt(s)
that clearly show a burger and a Pepsi purchase.
- Clicking a #BetterWithPepsi ad on
Facebook or Instagram, then sharing their receipt(s)
Once the brand verifies the receipt(s),
consumers will be provided a rebate via Venmo, PayPal, or digital
gift card up to $3.49. Full details can be found at
pepsiburgerday.tryadrink.com/terms.
###
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets and
develops fast casual and casual dining restaurant concepts around
the world. The Company currently owns nine restaurant brands:
Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express,
Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean
and Ponderosa and Bonanza Steakhouses, and franchises approximately
700 units worldwide. For more information, please visit
www.fatbrands.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more
than one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary food and
beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola,
Quaker, Tropicana and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
23 brands that generate more than $1 billion each in estimated
annual retail sales.
Guiding PepsiCo is our vision to Be the Global
Leader in Convenient Foods and Beverages by Winning with Purpose.
"Winning with Purpose" reflects our ambition to win sustainably in
the marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
MEDIA
CONTACTS
FAT Brands: Erin Mandzik,
JConnellyemandzik@jconnelly.com 862-246-9911
Gina Judge, PepsiCogina.judge1@pepsico.com
FAT Brands (NASDAQ:FATBP)
Gráfica de Acción Histórica
De Sep 2024 a Oct 2024
FAT Brands (NASDAQ:FATBP)
Gráfica de Acción Histórica
De Oct 2023 a Oct 2024