aufeminin Increases Its My Little Paris Stake from 73.7% to 91.3%
19 Octubre 2017 - 11:30AM
Business Wire
Regulatory News:
Groupe aufeminin (ISIN: FR0004042083, Ticker: FEM)
(Paris:FEM), 1st creator of communities, today announces that
it has increased its stake in My Little Paris, already controlled,
from 73.7% to 91.3% (on a non-diluted basis).
In accordance with My Little Paris founders, the aufeminin group
today acquired an additional 17.6% of My Little Paris, paid for in
cash. This operation is totally financed through the Group’s cash
position.
As a reminder, My Little Paris, a French company with 130
employees, has created a community of more than 4 million
subscribers. Created in 2008, after a daily newsletter containing
ideas and useful addresses in Paris, the concept was rapidly
expanded beyond Paris to other cities (Lyon, Marseille) and other
topics (Wedding, Kids, and Merci Alfred on the men’s market). The
model is that of a media with ultra-incorporated advertising
formats as well as e-commerce with a model including a monthly
subscription to boxes, marketed in France and abroad. This merger
enabled aufeminin to grow its communities via a highly
affinity-based dimension and to enhance its presence within the
high-added-value e-commerce universe.
About aufeminin
1st creator of communities, the Groupe aufeminin provides an
editorial and community-based offer covering mainly : Fashion,
Beauty, Parenthood, Cooking, News, Entertainment, etc.
With media brands such as aufeminin, Marmiton, My Little Paris,
Merci Alfred, Onmeda, Zimbio.com, Livingly.com and Stylebistro.com,
the Group is present in more than 20 countries in Europe, North
Africa, North America and Latin America.
With a global audience of 133 million monthly visitors (1), the
Groupe’s presence is gaining momentum on all platforms such as
mobile, videos and social networks and strengthens its
diversification strategy through ecommerce, programmatic and brand
publishing pillars.
The Groupe aufeminin, which is 78.43% owned by the Axel Springer
group, is listed on compartment B of Euronext Paris (ISIN:
FR0004042083, Ticker: FEM). In 2016, the Group recorded revenue of
€107 million and an EBITDA of €24.7 million.
[1] Source: Google Analytics, Groupe aufeminin - without
deduplication – August 2017
http://corporate.aufeminin.com
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version on businesswire.com: http://www.businesswire.com/news/home/20171019006135/en/
NewCapRelations investisseurs :Mathilde Bohin / Marc
Willaume, Tel : +33 (0)1 44 71 00 13aufeminin@newcap.eu
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