Greene County Bancshares to Unify Its Banking
23 Enero 2007 - 9:00AM
Business Wire
Greeneville, Tennessee-based Greene County Bancshares, Inc.
(NASDAQ: GCBS), today announced that the Company will adopt a new
name, GreenBank, for its banking operations system-wide. With
branches throughout East and Middle Tennessee, as well as one each
in Bristol, Virginia, and western North Carolina, the Company
presently operates under 18 distinct bank names. By embracing one
common identity across all of its markets, this rebranding effort
will help convey the fundamental convenience offered by 51 bank
offices that span a 400-mile region. "We are excited to announce
this new name for our Company's banking operations," Stan Puckett,
Chairman and Chief Executive Officer, said. "The legacy of Greene
County Bank goes back almost 120 years, so we were naturally
cautious in making this move. At the same time, we recognized the
importance of having our customers and potential customers
experience the true convenience, breadth and scope of our banking
network, which were obscured by our organization operating under 18
different names. With the selection of GreenBank as our new name,
we have held on to our heritage while underscoring the potential of
our financial service capabilities. "As one of the largest banking
organizations headquartered in Tennessee, we have devoted a great
deal of effort over the past few years to enhance the convenience
factor for our customers," Puckett continued. "We've extended our
banking days in most of our markets to include early morning and
evening hours, even weekend hours on Saturdays and Sundays in
select areas, and have implemented a number of other initiatives to
differentiate ourselves. "We are pleased with the response we have
received from our customers as we have worked to fortify the
concepts of convenience and simplicity within our approach to
community-based banking," he added. "In fact, to signify our
passion for this cause, we recently registered our new slogan,
'Tennessee's Most Convenient Bank�.' With today's announcement, we
embark on the next extension of this drive for convenience,
unifying all of our banking operations under one new system-wide
brand. This step will add greater visibility to the reach of our
bank, clearly demonstrating, for instance, the convenience that our
customers in Morristown will have in finding one of our drive-thru
locations in Clarksville, or those in Nashville will have in
finding one of our ATMs in Knoxville. That convenience exists now,
but by rebranding our operations under the GreenBank name, we will
better articulate that message to consumers, further emphasizing
our leadership role as Tennessee's most convenient bank." The
rebranding effort, under the GreenBank name, already has begun with
the development of a new common logo and identity program. The
Company will initiate advertising and media support for GreenBank
next month, and signage changes at the branches are expected to be
completed in April 2007. Greeneville, Tennessee-based Greene County
Bancshares, Inc., with total assets of approximately $1.727
billion, is the holding company for Greene County Bank. Greene
County Bank, founded in 1890, has 49 branches throughout East and
Middle Tennessee, one branch each in Bristol, Virginia, and Hot
Springs, North Carolina, and a wealth management office in Lebanon,
Tennessee. In addition, Greene County Bank also conducts separate
businesses through three wholly owned subsidiaries: Superior
Financial Services, Inc., a consumer finance company; GCB
Acceptance Corporation, a consumer finance company specializing in
subprime automobile lending; and Fairway Title Co., a title
insurance company. This news release may contain forward-looking
statements regarding Greene County Bancshares, Inc., as defined in
Section 21E of the Securities Exchange Act of 1934. All
forward-looking statements involve risk and uncertainty and actual
results could differ materially from the anticipated results or
other expectations expressed in the forward-looking statements. A
discussion of factors that could cause actual results to differ
materially from those expressed in the forward-looking statements
is included in the Greene County Bancshares, Inc. filings with the
Securities and Exchange Commission.
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