GAINSCO Announces New Marketing Program
10 Febrero 2005 - 5:34PM
PR Newswire (US)
GAINSCO Announces New Marketing Program DALLAS, Feb. 10
/PRNewswire-FirstCall/ -- GAINSCO, INC. (OTC:GNAC) (BULLETIN BOARD:
GNAC) is pleased to announce it has signed on as primary sponsor of
Blackhawk Motorsports, who will be making its entry into
professional racing by fielding a Daytona Prototype race car that
will compete in the Grand American Rolex Racing Series in 2005.
GAINSCO is a growing company in the automobile insurance industry
and plans to use the racing program as a central feature of its new
"Are You Driven?" marketing theme. "We are excited about the
opportunities our sponsorship of the Blackhawk racing team will
create for us," said Glenn W. Anderson, President and Chief
Executive Officer. "We believe this sponsorship will provide a
unique platform for our Company to build brand awareness and
advance our distribution strategies. We have a renewed focus at
GAINSCO after our recent restructuring, and we believe this
integrated marketing program will be an exciting component of our
business development plan." The Grand American Rolex Racing Series
schedule includes races in key states where GAINSCO is targeting
growth opportunities. GAINSCO's sponsorship of Blackhawk
Motorsports runs through January 2006 and provides that the Company
will receive various benefits customary for sponsors of Daytona
Prototype Series racing teams, including rights relating to signage
on team equipment and access for clientele to certain race
facilities. The Company's sponsorship agreement also contains
provisions protecting the Company's interests, including a
termination provision that permits the Company unilaterally to
terminate the agreement at any time. Drivers for the Blackhawk race
team for 2005 will be Alex Gurney, son of racing legend Dan Gurney,
and Robert W. Stallings, owner of Blackhawk and Executive Chairman
of the Board of Directors of GAINSCO. Gurney has been racing
professionally since 1997 both here in the United States and
internationally and has won numerous races. Stallings entered
racing in 2001 as an amateur racer in the Formula Atlantic class.
In 2004 he won the national championship in that class by winning
the Sports Car Club of America National Championship Runoffs(R)
Presented by Kohler at Mid-Ohio Sports Car Course. The
GAINSCO-sponsored Blackhawk #99 car is expected to be ready for
competition by the Laguna Seca race in California at the end of
April. GAINSCO, INC. is a Dallas, Texas-based holding company. The
Company's nonstandard personal automobile insurance products are
distributed through retail agents in Florida, Texas, Arizona,
Nevada and California. Its primary insurance subsidiaries are
General Agents Insurance Company of America, Inc. and MGA Insurance
Company, Inc., both of which are currently rated "B-" (Fair), with
a stable outlook, by A.M. Best. Grand American Road Racing
Association was established in 1999 to bring stability to
professional endurance road racing in America. Since then, the
Rolex Sports Car Series has established itself as a progressive
professional racing program. Statements made in this release that
are qualified with words such as "plans to use," "believe," and
"expected" are forward-looking statements. Investors are cautioned
that important factors, representing certain risks and
uncertainties, could cause actual results to differ materially from
those contained in the forward-looking statements. These factors
include, but are not limited to, (a) heightened competition from
existing competitors and new competitor entrants into the Company's
markets, (b) the extent to which market conditions firm up, the
acceptance of higher prices in the market place and the Company's
ability to realize and sustain higher rates, (c) the Company's
ability to successfully expand operations to new states, (d)
contraction of the markets for the Company's business, (e) the
Company's ability to invest in new endeavors that are successful,
(f) the effect of the Company's early termination of the Blackhawk
Motorsports sponsorship agreement, and (g) general economic
conditions, including fluctuations in interest rates. A
forward-looking statement is relevant only as of the date the
statement is made and the Company undertakes no obligation to
update any forward-looking statement to reflect events or
circumstances arising after the date on which the statement was
made. Please refer to the Company's recent SEC filings for further
information regarding factors that could affect the Company's
results. DATASOURCE: GAINSCO, INC. CONTACT: Scott A. Marek, Asst.
Vice President-Investor Relations, +1-214-647-0427, or Richard M.
Buxton, Senior Vice President, +1-214-647-0428, both of GAINSCO,
INC., Web site: http://www.gainsco.com/
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