GULFPORT, Miss., May 1, 2018 /PRNewswire/ -- One of America's
strongest, safest financial institutions unveiled a new brand today
as the bank prepares for formal renaming in late May—a milestone a
century in the making.
Executives publicly introduced the new "Hancock Whitney"
logo. Crafted from a shared history that started in the early
1900s, the brand embodies the bank's mission, builds on a century
of tradition, and sets the stage for the next chapter in the bank's
growth with an even keener focus on clients and the unique ways
Hancock Whitney helps them prosper.
"Hancock Bank and Whitney Bank
came together as one organization in 2011, but the story really
began 100 years earlier," said President and CEO John M. Hairston. "Our new brand celebrates the
history and enduring relationship between our two banks. It also
affirms our passionate commitment to helping people achieve their
financial goals and dreams. More than 4,000 associates carry on
that mission every day," said Hairston.
The new brand precipitates the bank's official name change to
"Hancock Whitney Bank" on May 25,
2018. The first transaction between Hancock Bank and
Whitney Bank occurred May 25, 1918, and led to decades of mutual
support and, ultimately, the decision to merge.
This week, new signs with the new logo start going up at Hancock
Whitney headquarters, regional offices, 200-plus financial centers,
and more than 260 ATMs. In the next 60 days, clients will see brand
updates to online and mobile banking, debit and credit cards, and
checks. They can still use their same accounts and card numbers
under the same terms and bank with their same local bankers.
"Since the 1800s, we've sustained the Honor and
Integrity, Strength and Stability, Commitment to
Service, Teamwork, and Personal Responsibility to
keep our bank strong and depositors safe," said Chief Operating
Officer Shane Loper. "Our new brand
incorporates those core values as the foundation of everything we
do to create opportunities for people and the communities we
serve."
About the brand elements
The new brand unites many aspects of Hancock Whitney's story,
reflecting timeless values and a contemporary look to the
future.
"The name 'Hancock Whitney' unifies two century-old brands with
tremendous respect and equity," said Chief Marketing Officer
Dan Marks. "The primary badge-like
logo symbolizes our longstanding commitment to communities and
clients. The center emblem incorporates a stylized 'HW' of five
shapes representing our five core values. The top-right arrow
points to an optimistic spirit and the potential of our strong
future together with clients, which is inherent in our
mission."
Perhaps most significant is the tagline tied to the new
brand: "Your Dream. Our Mission."
"Every day, our associates deliver 5-star service to help people
achieve their financial goals and dreams. Earning our clients'
confidence by honoring our founding promise is why we can stay
strong and grow together with the people, businesses, and
communities we serve," Marks emphasized.
Read and hear more about the 100-year relationship between
Hancock and Whitney at
https://www.hancockwhitney.com/insights/100-years-in-the-making-how-the-hancock-whitney-story-began.
See a 30-second Hancock Whitney brand announcement at
https://youtu.be/t9F3i6-CZp0 and subscribe to Insights at
www.hancockwhitney.com for more brand and banking news.
About Hancock Whitney
Since the late 1800s, our name has embodied core values of
Honor & Integrity, Strength & Stability,
Commitment to Service, Teamwork, and Personal
Responsibility. Part of Hancock Holding Company's Gulf South
financial services family, bank offices and financial centers in
Mississippi, Alabama, Florida, Louisiana, and Texas offer comprehensive financial products
and services, including traditional and online banking; commercial
and small business banking; private banking; trust and investment
services; healthcare banking; certain insurance services; and
mortgage services. The company also operates a loan production
office in Nashville,
Tennessee.
BauerFinancial, Inc., the nation's leading independent bank
rating and analysis firm, has recommended Hancock Whitney as one of
America's most financially sound banks for 114 consecutive quarters
as of December 31, 2017. More
information is available at www.hancockwhitney.com.
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SOURCE Hancock Whitney