Harleysville National Bank Launches GenGreensm Banking Initiatives and Products
22 Junio 2009 - 12:00PM
Business Wire
Harleysville National Bank, the banking subsidiary of
Harleysville National Corporation (NASDAQ:HNBC) announced today
that it has launched its GenGreensm suite of banking
products. These multi-generational banking initiatives and products
for consumers and businesses were designed with both customer
convenience and environmental sustainability in mind. The
initiative also kicks off Harleysville National Bank�s year-long
celebration of its 100th anniversary.
�We are providing a value proposition and product suite that
matches our customers� evolving banking and personal needs,� said
Harleysville National Bank President and CEO Deb Takes. �We could
think of no better way to celebrate 100 years of our commitment to
the community than by developing products with our customers�
day-to-day banking needs and the environment in mind.�
The bank�s GenGreensm suite of products, consisting of
GenGreensm Checking, GenGreensm Savings and e-Business Checking are
fully electronic and designed to provide free, paperless banking
while rewarding the customer with cash-back benefits. These
paperless products assist customers in reducing their carbon
footprint, provide greater levels of personal financial security
and provide a cost savings to the bank and to customers.
Between June 8, 2009 and Earth Day 2010 (April 22), for every
Visa Check Card purchase and online bill payment initiated by a
customer with a GenGreensm Checking account, the bank will pay them
10 cents cash back up to $50. The bank also will make a matching
donation (up to $25,000) toward local environmental initiatives, to
be awarded on Earth Day 2010.
To reward current customers, the bank is also launching an
initiative that prompts consumer and business checking customers to
�go green.� When current customers sign up for one of the bank�s
electronic services, the bank will donate $1 towards its efforts to
plant 100 trees in local public spaces. The 100 trees signify
Harleysville National Bank�s 100 years of heritage throughout
eastern Pennsylvania.
�We have adapted to the needs of our customers and community for
the past 100 years. Our GenGreensm products and tree planting
efforts demonstrate our vision and commitment as we prepare for the
next 100 years,� said Takes. �We feel that undertaking a
progressive environmentally-conscious campaign such as this is not
only good business, it�s the right thing to do.�
Harleysville National Bank was recently named a charter member
of the Greater Philadelphia Green Business Program. The bank has
adopted many environmentally-friendly practices in its branches and
headquarters. All printers throughout the bank are programmed to
print on both sides of paper, the bank uses environmentally
friendly, vegetable-based inks and has converted light switches to
motion sensors to automatically shut off when no activity is
detected. The bank also has a corporate-wide shredding policy in
place to recycle paper at all opportunities.
This continues the bank�s legacy of providing support to local
environmental conservation initiatives in communities throughout
eastern Pennsylvania. These comprehensive preservation programs,
coupled with the GenGreensm suite of product offerings provide a
difference both globally and locally. Recently-supported local
activities include:
- Bucks Beautiful Home and Garden
Show
- Emmaus Wildlands
Conservancy
- Lehigh Gap Nature Center
- Macungie Farmers Market
- Montgomery County Lands
Trust
- Norristown Farm Association
- Perkiomen Watershed
Conservancy
- Rodale Institute
- Schuylkill River Festival
In addition to the environmental and monetary rewards offered by
the bank, customers who open a GenGreensm Checking account, or
existing customers who convert to online Bill Payment and
electronic statement delivery will be entered into the bank�s
Luckily Green Sweepstakes, for a chance to win a 2010 Honda Insight
hybrid car or other great prizes.
To learn more about Harleysville National Bank�s GenGreensm
efforts, products, and the GenGreensm Sweepstakes, please visit
www.harleysvillebank.com/green.
About Harleysville National Bank
Harleysville National Bank is a wholly-owned subsidiary of
Harleysville National Corporation with total assets of $5.6
billion. Investment Management and Trust Services are provided
through Millennium Wealth Management and Cornerstone, divisions of
HNB with assets under management of $2.7 billion. Individuals,
families and businesses can apply for banking, trust and investment
services at any of the nearly 90 Harleysville National Bank/East
Penn Bank, a division of Harleysville National Bank, offices
throughout eastern Pennsylvania, by calling 1-888-462-2100 or
visiting www.harleysvillebank.com.
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