The company's competitive and feature-rich capabilities and
excellent customer support have entrenched its market
position
MOUNTAIN VIEW, California,
Sept. 8, 2016 /PRNewswire/ -- Based
on its recent analysis of the cloud contact center applications
industry, Frost & Sullivan recognizes Interactive Intelligence
with the 2016 North American Growth Excellence Leadership Award.
Since its inception in 1994, Interactive Intelligence's growth
strategy has been fueled by innovation, industry firsts, and a
pulse on customer needs and industry trends. A couple of fine
examples of the company's entrepreneurship and farsightedness
include the introduction of the first all-in-one suite of contact
center solutions and a cloud-based alternative to its premise-based
systems. With its launch of communication-as-a-service (CaaS) in
2009, Interactive Intelligence gained entry into the emerging
cloud/hosted market and obtained a strong base for developing cloud
expertise and market credibility.
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Interactive Intelligence has added a series of firsts to its
name in application design as well. For instance, the company was
one of the first to market with real-time speech analytics, which
could be administered as an application module within its suite
rather than as an add-on application from a third party. In
addition, the company was one of the first to realize that the
applications within the contact center would benefit all areas of a
business and designed Interaction Process Automation (IPA). IPA was
an improvement on the communications-enabled business process
(CEBP) applications, which were slowly being developed by
competitors, as it covered more comprehensive business automation
than only communications.
"Interactive's growth strategy has extended well beyond its
product development roadmap," said Nancy
Jamison, Frost & Sullivan Principal Analyst Digital
Transformation. "At the time of its inception, the market was
dominated by a few large call center vendors, the majority of which
had entrenched installed bases of private branch exchanges (PBX).
Marketing a new type of product—a suite of applications, including
switching functionality rather than those developed over time as
adjuncts—required considerable public relations and marketing
expertise. Strong products, creative marketing campaigns, and
favorable press coverage have helped propel market awareness of
Interactive Intelligence."
In addition, Interactive Intelligence has demonstrated visionary
innovation. When the company realized its current systems were
inadequate to cope with the changes in the marketplace, it built
from scratch the disruptively priced, full-featured contact center
and business communications solution, PureCloud. This cloud
platform not only integrates different applications, but has a more
modern architecture with greater scalability and flexibility.
Interactive Intelligence's cloud applications are finding
adoption across contact centers of all sizes. Significantly, the
company has the advantage of being able to address the large
untapped market of small- and medium-sized businesses with
PureCloud given that this platform was initially targeted at this
market.
"Interactive's financial highlight of 2015 was revenue of
$390.9 million, which represents
year-over-year growth of 15%," noted Jamison. "Its recurring
revenues from sources such as cloud subscription revenue and
support fees from on-premise licenses rose by 23% to $230.7 million and accounted for 59% of total
revenues."
The company's cloud-based revenue grew by 62% to $97.9 million in 2015. In Q2 2016, its cloud
sales soared as it signed 204 PureCloud customers during the
quarter, which was up over 70% from Q1 2016. In addition, cloud
subscription revenue was up by 43% year-over-year. At the end of Q2
2016, the company had over 300 PureCloud customers worldwide. Of
note, 37 percent of PureCloud deals in Q2 2016 resulted from
partners.
Overall, Interactive Intelligence has demonstrated an
inspirational zeal for growth in the cloud contact center
applications industry by fostering brand loyalty and carving out a
unique, sustainable market position.
Each year, Frost & Sullivan bestows this award upon the
company that demonstrates excellence in growth and customer value.
The award recognizes the superiority of the product/service as well
as the overall customer, purchase, ownership, and service
experience offered, resulting in the recipient company seeing
above-market growth and greater share of wallet. The award lauds
the company's growth, diversification, and sustainability
strategies.
Frost & Sullivan Best Practices awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service, and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis, and extensive secondary research to identify best
practices in the industry.
About Interactive Intelligence
Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global
leader of cloud services for customer engagement, communications
and collaboration designed to help businesses worldwide improve
service, increase productivity and reduce costs. Backed by a
20-plus year history of industry firsts, 150-plus pending patent
applications, and more than 6,000 global customer deployments,
Interactive offers customers fast return on investment, along with
robust reliability, scalability and security. It's also the only
company recognized by the top global industry analyst firm as a
leader in both the cloud and on-premises customer engagement
markets. The company is headquartered in Indianapolis, Indiana and has more than 2,000
employees worldwide. For more information, visit www.inin.com.
Interactive Intelligence is the owner of, and holds certain
registrations for, the marks INTERACTIVE INTELLIGENCE, its
associated LOGO, PURECLOUD and numerous other trademarks and
service marks in the United States
and various other jurisdictions around the world. All third-party
trademarks mentioned in this document are the property of their
respective owners.
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