BOCA RATON, Fla., Jan. 10, 2019 /PRNewswire/ -- This January,
iPic® members and moviegoers can look forward to elevating their
popcorn with Questlove's new line of SNEAKIES popcorn seasonings,
developed as part of his Popcorn Collection exclusively for
Williams-Sonoma, and are now making their debut at iPic® Theaters
around the country.
To announce the launch, Questlove filmed an on-site "trailer"
for his SNEAKIES at iPic Fulton Market in NYC. The promotional video can be viewed here:
https://www.youtube.com/watch?v=LGJjvFbVzr0.
"Ever since I can remember, I've loved going to the movies. But
what's the movies without popcorn, and what's popcorn without
popcorn flavoring?" explains Questlove, who is the drummer and
co-founder of The Roots and culinary entrepreneur.
SNEAKIES come in a variety of flavors including Truffle Parm
Rosemary, Lemon Pepper and Sunday Morning Cereal. Available for
purchase both in theater and at the iPic Express counter, the trio
is sold for $20 and can be enjoyed
in-cinema with three small bags of popcorn for guests to sample
each flavor, or saved to enjoy from the comfort of home.
Every iPic Premium Plus ticketholder receives a complimentary
pillow and blanket along with free popcorn throughout the film –
perfect to enjoy the exciting new SNEAKIES from the comfort of
their cinema seats, equipped with a 'Ninja' server call button for
the ultimate convenience.
iPic has previously partnered with national and international
celebrities and chefs in special menu features and culinary
enhancements including Jet Tila of 'Chopped' and 'Iron Chef
America;' 'Top Chef' competitor and
World Pizza Championships winner Elizabeth
Falkner; Phil Rosenthal of
Netflix series 'Somebody Feed Phil;' and Border Grill's Mary Sue Milliken, among others.
About iPic® Entertainment
Established in 2010 and
headquartered in Boca Raton,
FL, iPic® Entertainment ("iPic or the "Company") (NASDAQ:IPIC)
is America's premier luxury restaurant-and-theater brand. A pioneer
of the dine-in theater concept, iPic® Entertainment's mission
is to provide visionary entertainment escapes, presenting
high-quality, chef-driven culinary and mixology in architecturally
unique destinations that include premium movie theaters and
restaurants. iPic® Theaters offers guests two tiers of luxury
leather seating, Premium Chaise lounge and Premium Plus Pod or
reclining seating options. iPic® Theaters currently operates 15
locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New
Jersey, New York,
Texas, and Washington and new locations planned for
Florida, Georgia, Texas, California and Connecticut. For more information,
visit www.ipic.com.
ABOUT QUESTLOVE
Drummer, DJ, producer, culinary
entrepreneur, New York Times
best-selling author, and member of The Roots - Questlove, is the
unmistakable heartbeat of Philadelphia's most influential hip-hop group.
He is the Musical Director for The Tonight Show Starring Jimmy
Fallon, where his Roots crew serves as house band. The 4-time
GRAMMY Award winning musician has landed musical directing
positions with everyone from D'Angelo to Eminem to Jay-Z. Questlove
has also released four books, including his James Beard Award nominated book Something To
Food About: Exploring Creativity with Innovative Chefs and his
latest New York Times Best Selling Creative Quest. He is a
strategic advisor, and the first artist ambassador for Pandora, and
hosts Questlove Supreme. He co-produced the GRAMMY Award-winning
Original Broadway Cast Recording of Hamilton. He first designed homewares with a
limited-edition run of Lazy Susans sold at Atelier Courbet in
NYC. He recently launched CREATIVE
HOUSE, a new endeavor to bring new and inspired brands and products
to market, in partnership with Adam
Sandow. Questlove is a member of the Academy of Motion
Picture Arts and Sciences and is on the board of the Food Education
Fund at Food & Finance High School, on the Advisory Board of
the Museum of Food & Drink (MOFAD), and a member of the Food
Council for City Harvest. Questlove is known for his passion for
food and the culinary arts through his curated Food Salons,
@QuestLovesFood social media platforms, a James Beard Award Nominated book,
somethingtofoodabout, and his work with Food & Finance
High School and No Kid Hungry. Questlove recently launched a
designed collection with William-Sonoma around his love of
popcorn.
PRESS/MEDIA CONTACT:
Carleen Donovan, Donovan PR
Michelle Soudry, The Gab Group,
561.750.3500, msoudry@thegabgroup.com
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SOURCE iPic Entertainment