BEIJING, April 26, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company") , an innovative
market-leading online entertainment service in China, recently announced that its original
show "The
Rap of China" has launched its 2019 international
contestant search in Los Angeles,
the first stop of the North
America auditions. Aside from audition stops in North America, Oceania and Southeast Asia, this year's international
contestant search will also introduce new stops in East Asia. "The Rap of
China" is iQIYI's flagship competition show
dedicated to promoting Chinese-language rap. The show seeks to
bring together talented Chinese rap lovers from around the world to
bring Chinese rap to a wider international audience.
![The Rap of China The Rap of China](https://mma.prnewswire.com/media/878042/The_Rap_of_China.jpg)
Since its debut in 2017, the show has garnered widespread
acclaim, prompting the popularization of Chinese rap in mainstream
Chinese youth culture. The online Chinese buzzword "Skr", for
instance, originated from the show and received 470,000 searches on
Baidu, China's leading search
engine, just one day after it was used by Chinese singer
Kris Wu in the previous season. Original rap
songs popularized from the show have also topped the rankings of
leading Chinese music platforms. The show's upcoming 2019 season
will continue to explore the value and potential behind the
cultural significance of Chinese-language rap, further advancing
iQIYI's endeavors in setting cultural trends for young Chinese
audiences.
"The inclusion of international contestants in our competition
last year was a great success. We are delighted to continue the
practice this year, expanding
our search by introducing new audition stops in East Asia," said Chen
Wei, senior vice president of iQIYI and executive producer
of "The Rap of China".
"We look forward to bringing our audiences the best entertainment
there is to offer by gathering the most talented Chinese rappers
from around the world."
In 2018, "The Rap of China"
was synchronously broadcasted over Hong
Kong's Now TV NowJelli and Malaysia's Astro HD, opening a new channel for
Chinese rap to reach wider global audience.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is
an innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.