BEIJING, Dec. 7, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, held its annual signature iQIYI Scream
Night in Beijing on December 6th. Dr. Gong Yu, Founder and
CEO of iQIYI, Wang Xiaohui, Chief
Content Officer and President of Professional Content Business
Group (PCG) of iQIYI, Wang Xiangjun, Chief Marketing Officer of
iQIYI and other executives were joined by well-known
celebrities, including the prestigious movie stars Zhang Zhen and Ni Ni, the all-round artist Zhang
Yixing, the famous actor Li Xian, the boy idol group UNINE and many
others in the event. A total of 37 honors were presented,
recognizing the outstanding achievements this year across various
categories, from drama and variety shows, to music and film.
Dr. Gong unveiled iQIYI's new mission "Make dreams inspired
and happiness immersed" at the iQIYI Scream Night 2020.
"The mission is our responsibility and duty," said Dr. Gong, "iQIYI
hopes to help everyone enrich and realize their dreams and grow
together with them. Meanwhile, we hope to bring happiness to our
users through technologies such as AI, 5G and VR, in a faster and
easier way."
iQIYI's New Mission: Make dreams inspired and
happiness immersed
Since the establishment, iQIYI has built an ecosystem with IP at
its core across diversified entertainment services, such as film,
drama, variety shows, comics, literature, games and interactive
communities. It also deploys innovative technologies to meet
users' needs. iQIYI hopes to inspire users to be more willing
to pursue a better life and to give users the courage and
confidence to pursue and realize their dreams.
Meanwhile, thanks to technology-driven innovations, the
entertainment industry has reached a new level of growth. iQIYI
remains committed to bringing happiness to users in a faster and
easier way. Driven by AI-based technologies, the company continues
to explore technological innovations, including the application of
VR and AR, and to establish a user-oriented entertainment service
network. By employing the power of technology on the platform,
iQIYI will continue to enrich users' entertainment experience,
so more people can enjoy the happiness and joy of an entertainment
world.
Full release of 37 honors and iQIYI's
entertainment content strength
Based on a review of the year in entertainment industry, iQIYI
unveiled 37 honors for popular and outstanding works in drama,
music, variety shows, film and other categories. While recognizing
outstanding works in entertainment, the company also set up a
tribute section for works and programs related to charity
organizations, the police and the fire brigade.
The drama series Go Go Squid! was honored Show of the
Year jointly by iQIYI and Sina Weibo, while Li Xian and
Yang Zi won Scream Prince and
Scream Princess respectively. TFBOYS, the renowned youth
idol group in China, was honored
Scream Group.
iQIYI's original drama content was recognized for its
excellence. The prestigious movie stars Zhang Zhen and Ni Ni were honored Male and
Female Character of the Year in Drama with Love and
Destiny. The Thunder, based on the true story of
anti-drug police, received VIP's Choice of
Drama and Annual Tribute Show to the Police. New actors
including Li Yitong, Liu Yuning, Xiao
Yan, Fei Qiming, Jiang Peiyao and Hu Yitian won New Drama
Actors of the Year for their outstanding performances.
The boy idol group UNINE who made their debut on the variety
show Qing Chun You Ni was
recognized as Most Popular Group of the Year, while The
Rap of China 2019 was
granted Variety Show of the Year.
In the tribute section, iQIYI's "Growth Plan Inspired by
Movies" and "The Box of Hope", both of which support
poverty-stricken regions and explore the lifestyles and enrich the
lives of local children, were honored Social Responsible Project
of the Year; the film The Bravest, focusing on fire
fighters, received Firefighting Film of the Year.
In 2019, iQIYI has continued to make hit content and
technological breakthroughs, providing users with a number of
high-quality shows across the categories of drama, variety shows
and vertical entertainment content. The Thunder, The Golden
Eyes, Arsenal Military Academy and other high-quality
productions explored diverse themes such as youth, suspense and
realism. Variety shows such as Qing Chun
You Ni, I'm CZR, The Big Band and The Rap of
China 2019 led to a surge in
youth-driven inspirational content, exploring youth culture.
Relying on the advantages in original content, iQIYI has continued
to produce high-quality drama, film and variety shows, while
achieving breakthroughs in the creation of vertical content for
targeted audiences.
Now running for six years, iQIYI Scream Night has become one of
the most influential annual entertainment ceremonies, reviewing the
highlights of the year, paying tribute to high-quality content and
artists, and exploring future trends of the industry. Interactive
performances between virtual idols and real artists have been
realized through AR, holographic projection and other technologies.
The 5G live broadcast and VR panorama live broadcast give users a
full immersion experience in Scream Night. Going forward, iQIYI
will continue providing quality entertainment experiences for
users, further enhancing its reputation as the entertainment
kingdom, with a focus on both content and technology.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
CONTACT:
Allen Tian
tianlun@qiyi.com
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SOURCE iQIYI, Inc.