BEIJING, July 24, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that the
blockbuster action-adventure fantasy film Double World (the "Film")
has premiered exclusively on its Ultimate Online Cinema on
July 24 through its Premium Video on
Demand (PVOD) mode. Through this mode, iQIYI users in China's Mainland can view the film via the
iQIYI app before its formal theatrical release. The Film is the
first film to premiere on iQIYI's Ultimate Online Cinema section
and the first blockbuster that iQIYI has adopted a four-effect
extraordinary home theater audio and video standard for.
A period action drama set in a world of fictional Chinese
kingdoms, the Film tells the story of three young people going for
military marshal selection and the challenges they must overcome
along the journey. Empowered by iQIYI's self-developed coding
technology, iQIYI users can watch the Film in 4K quality, Dolby Vision, Dolby Atmos, iQIYI HDR,
and Ultra High Frame Rate. iQIYI has also adopted home theater
audio and video standards for the Film, so that users are able to
enjoy the immersive audio and visual experience at home.
Previously, iQIYI premiered the action-comedy film Enter the
Fat Dragon through PVOD, followed by the action film
Knockout, starring Han Geng
and Wu Junmei as well as the acclaimed art film Spring Tide
and the Oscar-nominated film Marriage Story. More new
releases will be made available through iQIYI's PVOD mode in the
future, delivering the ultimate online viewing experience to its
users.
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SOURCE iQIYI, Inc.