BEIJING, Sept. 10, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service, announced that it will
launch China's first virtual idol
talent variety show, Dimension Nova. Chinese stars
Angelababy, Wang Kailing and
Esther Yu from THE9 will serve as
mentors, leading more than 30 virtual competitors through a series
of competitions and challenges to select the final winner.
Dimension Nova is iQIYI's first foray into a new
genre that innovatively combines the traditional variety show
format with Nijigen culture. Nijigen is an umbrella term for a wide
range of Japanese-influenced media, including manga, anime and
video games. In China, Nijigen
culture has risen in popularity in recent years. According to data
from market research firm iResearch, the number of pan-Nijigen
users in China reached 390 million
at the end of last year.
iQIYI integrated a number of cutting-edge technologies in the
Show's production. Dimension Nova pioneers the combination
of real-time data from motion capture and real-time rendering for
recording, allowing celebrity guests to interact directly with
avatars and delivering audio-visual effects previously unimaginable
in variety shows. In addition, iQIYI piloted the use of digital
twin technology in the filming of the Show for the first time in
the industry. By creating a full 3D virtual environment or "twin"
of the real world, the technology integrates the real with the
virtual, creating an ideal stage on which the avatars can perform.
Moreover, revolutionary CG real-time rendering and compositing
technology as well as a proprietary toolset enable Dimension
Nova to achieve a non-linear production process, significantly
improving the production efficiency of the Show. iQIYI believes
that these innovative production techniques will be the driving
forces behind the rise of virtual idol-based variety shows.
Through this fresh and novel approach, iQIYI aims to forge a
strong bond with young viewers. Although Dimension Nova is
the first virtual variety show produced by iQIYI, it is not the
first time the Company has innovated in the virtual space. In 2018,
iQIYI unveiled the world's first virtual AI/AR sign language
interpreter, allowing hearing-impaired viewers to enjoy the
Company's content with greater ease. Last year, iQIYI also launched
RiCH BOOM, iQIYI's first virtual idol label and pop band. Since
then, Producer C, the leader of RiCH BOOM, and Rainbow, the band's
drummer, have made appearances at public events and in variety
shows.
With its superior original content creation capabilities, iQIYI
has successfully launched many popular variety shows in the fields
of teen idol, rap culture and lifestyle, such as Youth With
You, The Rap of China
and FOURTRY, which have been highly popular with young
audiences. As the domestic virtual idol market remains untapped,
iQIYI is establishing a significant first-mover advantage with the
launch of Dimension Nova. The Company is also continuing to
leverage its strengths in technology and entertainment to cater to
users who increasingly crave more diverse content, giving rise to a
"cross-dimensional" trend through its cutting-edge take on the
variety show genre.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.