BEIJING, Nov. 30, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative, market-leading
online entertainment service in China, is pleased to announce that the
Company's RiCH BOOM made its global debut on November 29, becoming the first Chinese virtual
idol group to appear on MTV Video Music Awards Japan (VMAJ).
RiCH BOOM performed the new English-language version music video
(MV) of its hit song "Highlight" at MTV VMAJ2020, making another
virtual idol (group or individual) to appear on this stage after
Japan's Hatsune Miku. RiCH BOOM used tech elements and
refreshing visuals as part of its appearance. VMAJ is one of
Asia's largest music events. This
year it focuses upon digitalized platforms and innovative music
trends.
RiCH BOOM's first step onto the international stage
RiCH BOOM, developed by iQIYI, is China's first virtual idol group featuring
trendy culture and pop music. It has appeared as a host, contestant
and guest performer on multiple top iQIYI variety shows such as
Youth With You, I'm CZR, The Rap of China and FOURTRY. The band's apprentice
Jasmine and band member K-ONE, recently appeared on Dimension Nova,
iQIYI's first variety show for virtual idols, while band members
RAINBOW and PAPA are due to appear on the show.
In the early stages of creating the virtual idol group, iQIYI
positioned RiCH BOOM as a concept that should have widespread
appeal and the potential for global expansion. Powered by iQIYI's
platform and technology, RiCH BOOM conveys youthfulness and
positive energy, winning it hearts from day one.
Since its debut in China, RiCH
BOOM's popular music videos have generated millions of online
views. "Dare" and "Highlight," for example, have generated 96
million related posts on Weibo and over 60 million views on video
streaming services.
RiCH BOOM's music has been recognized by MTV for its unique
style and first-class, Hollywood-level production values. The VMAJ
debut represents RiCH BOOM's first step in going global. The band
will further collaborate with MTV to showcase the music charm of
Chinese trendy virtual idols to the world.
Commercializing hot IP
As an idol group focused on pop music, RiCH BOOM has made solid
forays into fashion and merchandising, such as K-ONE's PLOG-themed
street snaps. This is the first virtual street snap series in
China that adopts digital human
simulation technology. The snapshots have achieved high precision,
garnering wide-spread acclaim. Following the launch of street
snaps, several major fashion brands have expressed their interest
in cooperating with RiCH BOOM on further tech-powered fashion
initiatives.
RiCH BOOM's influence and commercial value are constantly
expanding. The band has landed deals with Tsingtao Brewery, Nongfu
Spring, Sprite and other big brands in China. Its first batch of spin-off merchandise
were sold out within three hours of release. Another batch of
derivative products co-designed by Australian artist Ashley Wood will be launched soon.
Amid the explosive popularity of ACG culture, and the rise of
related industries, the way young people consume entertainment is
constantly changing thanks to the rapid development of
technology.
These changing consumption patterns require the market to create
entertainment that is more refreshing, and more interactive.
Virtual idols are a perfect combination of entertainment and
technology that seamlessly encapsulates this trend while inspiring
people's imaginations. In the future, iQIYI will continue to
promote the development of the RiCH BOOM IP across the business
chain, exploring new business models for virtual idols by
diversifying content development and strengthening interaction
modes via cutting edge marketing and merchandising initiatives.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/iqiyis-rich-boom-makes-global-debut-as-the-first-chinese-virtual-idol-to-appear-on-mtv-video-music-awards-japan-301181466.html
SOURCE iQIYI, Inc.