BEIJING, Dec. 2, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that its
recently released original teen drama Hikaru no Go (the
"Show") has been well received both in China and internationally.
Hikaru no Go, which was adapted from the Japanese manga
of the same name, has garnered widespread acclaim and sparked
rounds of online discussion following each episode's release.
Many overseas fans took to Twitter to praise the Show, with a
significant of fans noting that Hikaru no Go exceeds their
expectations in quality and that it captures the youthful and
passionate spirit of the original manga. So far, the drama has
received an 8.4 rating on movie review platform Douban, making it
the highest-rated domestic drama series in the teen category this
year.
The highly-rated hit drama, which has gained considerable
attention and prompted heated discussions among audiences, has once
again demonstrated the high quality of iQIYI's content production.
The success of Hikaru no Go in particular shows the progress
that iQIYI has made in the teen genre and the Company's ambitions
of building global influence with its premium original content.
While Hikaru no Go has retained the manga's original
plot, some tweaks have been made to incorporate more Chinese
culture into the story. As a result, the show has strongly
resonated with domestic audiences, propelling its iQIYI content
popularity index to above 7,448. According to data from market
research firm Enlightenment, factors including the Show's airtime,
audience stickiness, and market share of the online drama market
has grown consistently since its release, making it the most
popular of the recently-released teen dramas.
As for its depiction of the game of Go, Hikaru no Go was
highly praised by domestic mainstream media as well as Chang Hao, vice chairman of the Chinese Weiqi
Association and well-known national Go player. In particular,
People's Daily (Overseas Edition) praised the drama for its
youthful interpretation of Go culture, saying that iQIYI will
encourage more young people to appreciate the charm of Go culture
by introducing and promoting the game through a teen drama
series.
Hikaru no Go was also a big hit on social media
platforms, where it received overwhelmingly positive reviews from
fans. The passion for Go, sincere friendships and stellar
performances of the actors sparked heated discussions on social
media platforms such as Douban and Weibo, and the hashtags '#Hikaru no Go' and '#Japanese
netizens' comments on Hikaru no Go' were trending. The main
topic was viewed 770 million times and 'fabulous drama Hikaru no
Go' became top keywords in discussions among subscribers.
The passionate tale of Go competition has also enjoyed an
enthusiastic reception from overseas subscribers. So far, seven
episodes have been uploaded to iQIYI's international YouTube
channel, with an average of over 120,000 views per episode and the
drama has been listed in the top five for all categories on iQIYI's
international platform in North
America. The classic plot point of the "divine move", which
refers to the main character's goal of playing the perfect game of
Go, has attracted fans of the original manga and triggered 'Go
mania' worldwide.
This year, a number of iQIYI's premium original shows have
received enormous attention both at home and abroad. Among them,
iQIYI's original drama series The Thunder became the first
network premiere TV series to win the Magnolia Award and the
"Outstanding TV Series" award at the 30th Golden Eagle Awards. This
year's hit Mist Theater dramas successfully
entered the international arena with its highly innovative,
well-crafted thriller mini-dramas, receiving attention from
prominent overseas media outlets such as The Guardian and
The Economist. Meanwhile, the drama The Bad Kids won
two awards at the 2020 Busan International Film Festival's 2nd
Asian Contents Awards (ACA), making it the first Chinese drama to
win the Best Creative Award at the ACA.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.