BEIJING, Dec. 10, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
held its annual signature iQIYI Scream Night 2021 online on
December 5 and 6. During the event,
the Company handed out 40 honorary awards across various
categories, from drama and variety shows, to music and film,
recognizing outstanding performers and high-quality content seen
across iQIYI's entertainment landscape in 2020.
Thanks to iQIYI's keen insights of the entertainment industry
and its thorough analysis of users' requirement for entertainment,
Scream Night has become a bellwether in the entertainment
industry.
In the drama category, a number of iQIYI-produced series were
honored with awards. The Bad Kids, a short suspense drama
from the widely acclaimed Mist Theater content library, won
"Blockbuster Drama Series of the Year" while other Mist theater
series made it into the "Top 10 Drama Series of the Year." In the
variety show category, Youth with You Season 2, won "Variety
Show of the Year". The Rap of China 2020 and I'm CZR Season 2 won
"IP-based Variety Shows of the Year", with musicians
Kris Wu, Zhou Yan (aka GAI), and Switch GodLes
respectively awarded as "Singer-Songwriter of the Year", "Rapper of
the Year" and "New Singer of the Year."
Scream Night 2021 also featured a movie section. Huang Bo, Shen
Teng, Peng Yuchang and other
actors received awards for their brilliant performances in movies
such as My People, My
Homeland, Leap, The Eight Hundred and The
Sacrifice. Director, Guan Hu was awarded "Director of the
Year."
Over the last few years, iQIYI has focused on building up its
own IP-centered content ecosystem, covering a range of
entertainment genres such as movies, dramas, variety shows,
animation, literature and interactive content.
At a time when users' demands become more fragmented and
diversified, the entertainment industry should analyze data to
accurately match users' preference with their content feed. To this
end, iQIYI implements a more detailed categorization of its content
to cater to a wider group of audience.
For example, "Mist Theater", is a fine-tuned collection of
dramas which garnered the attention of the industry and users
alike, further bolstering the Company's brand influence. iQIYI also
launched several new variety shows this year such as Dimension
Nova and Let's Sacalaca as vertical content for targeted
audiences.
At this year's event, iQIYI adhered to its core values of
universal participation. For instance, the Company enhanced user
engagement by creating hashtag campaigns on Weibo before the event.
Throughout the 48-hour online carnival, iQIYI delivered a feast of
entertainment to the world, and showcased the variety and quality
of its content in 2020 and some key trends of the year ahead.
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SOURCE iQIYI, Inc.