Aurora Mobile Partners with iQIYI to Develop a Smart Advertising and Marketing Ecosystem
08 Febrero 2021 - 3:00AM
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with iQIYI (Nasdaq: IQ), China's leading online video platform, to
jointly develop a smart advertising and marketing ecosystem through
innovative collaboration that leverages both companies’
complementary strengths in the marketing sector.
iQIYI is one of the most popular online video
platforms in China and provides massive, high-quality, and
high-definition online video services. iQIYI’s content has always
reflected its DNA, which is to create positive energy and youthful
vibes as it continues to actively promote innovation throughout its
products, technology, content, and marketing. In order to help
advertisers achieve their business objectives, iQIYI has been
delivering blockbuster content, upgrading its technical support,
providing innovative and diverse services and offering the most
suitable marketing solutions to its customers.
By leveraging Aurora Mobile’s anonimised data
resources and machine learning algorithms, the Company’s
advertisement SaaS services have strong time-sensitive labeling
capabilities with ultra-wide industry coverage. Not only does the
solution customize user labels according to a platform's
requirements, but it also adapts to a platform's own label setting
to deliver a seamless advertising service, helping advertisers to
accurately target potential customers, achieve marketing targets,
and reduce the ongoing cost of invalid advertising traffic.
Through the partnership, Aurora Mobile's
advertisement SaaS services will improve the way iQIYI's custom
labelling system helps advertisers maximize reach, execute precise
targeting, deliver effective advertising, and enhance ROI. The
strong innovative technology capabilities of the two companies
allow for more extensive and in-depth cooperation in the future.
Future collaboration may include development of other innovative
advertising models that improve user experience and enhance
advertising conversion rate. The goal is to support healthy
development of an advertising and marketing ecosystem that
consistently provides robust, smart, and integrated solutions to
clients.
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. The Company has
launched push notifications, one-key authentication, instant
messaging, statistics and analytics, traffic monetization (JG
Alliance), JG VaaS, JG UMS and other services. Leveraging its
artificial intelligence-based data processing platform, Aurora
Mobile is also committed to providing customers with one-stop,
diversified big data service solutions, helping customers in
various verticals to improve operational efficiency and conduct
data-led decision making. Recently, Aurora Mobile signed milestone
agreements with a number of leading platforms in the finance,
insurance, weather, internet tools, gaming, fresh food e-commerce,
online education, telecom and new energy vehicle sectors, including
Ping An Bank, Data Center of China Life, Moji Weather, WiFi Master,
Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor
and other well-known companies, to drive user growth, improve user
experience and increase traffic value.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and APP traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone:
+1-480-614-3004Email: lbergkamp@christensenir.com
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