BEIJING, April 27,
2023 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced that from Apr. 20 to 29, the company is hosting the online
screening of the 13th Beijing
International Film Festival (BJIFF). iQIYI will provide various
ways of viewing, including online screening and live broadcasting
to showcase high-quality films and TV series. The screening
features the debut of the restored 4K
version of Woman Sesame Oil
Maker, Golden Bear Award
winner in 1993, a strong example of the Company's utilizing its
self-developed ZoomAI video enhancement technology ("ZoomAI") to
restore the Chinese heritage films.
Technology brings cultural classics back to the big
screen
To bring classic films back to the big screen with full colour
and enhanced clarity, the film restoration joint laboratory between
iQIYI and Xiamen University
conducted a three-stage restoration, namely physical, digital and
artistic restoration, without compromising the film's original
artistic style. ZoomAI's key functions, such as video super
resolution, scratch removal, and denoising, enabled high-quality
video and audio experiences for users.
According to the head of iQIYI ZoomAI restoration team, the
implementation of AI technology has improved the restoration
efficiency of classic films by 500 times. This not only reduces the
costs and expenses of the process, but also effectively addresses
the issue of understaffing faced by the industry. In conjunction
with manual refinement performed post-AI, 90% of the films have
been restored to 4K high-definition
picture quality.
Till date, iQIYI has restored more than 150 films with ZoomAI,
including Mu Guiying Takes
Command, Li
Shuangshuang and many other classic films released from
the 1950s to the 1990s. iQIYI data shows that since its launch, the
total viewing time of the classic movie restoration section of the
platform has increased by 52%.
With its cutting-edge AI technology and commitment to providing
high-quality content, iQIYI is set to continue providing users with
high-quality content and promoting the sustainable development of
the film industry.
More on the Festival
The online portion of this year's BJIFF by iQIYI features a
selection of 77 films presented in 11 curated units celebrating
themes such as first-person narratives, films from Thailand, the Marvel Series, and others. The
roll-out invites viewers to enjoy cinema hits such as X-Men: Dark
Phoenix, Deadpool, Deadpool 2: I Love My Home, and
Captain America, as well as
popular domestic films such as The Dead
End and Knock
Knock.
It also allows users to have greater experience of the Festival
and deepen their understanding of the industry as viewers can
stream exciting events that are organized as part of the Festival,
such as the opening and closing ceremonies, talks by renowned
filmmakers, and high-level industry forums.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI