JMBAU Jamba - Units (MM)

Company Celebrates New Menu Item with Oatmeal Deliveries to Non Profits Across the Country and "Knitfitti" Art Installation at New York's Time Warner Center NEW YORK, Jan. 15 /PRNewswire/ -- A major warming trend hit the country this morning as Jamba Juice announced the national rollout of its new Steel Cut Oatmeal with Fruit menu item. Made from scratch with 100 percent organic steel cut oats then served with real fruit and brown sugar crumble, Jamba's slow cooked oatmeal offers a nutritious and wholesome start to the day. Today's launch follows strong sales during last month's oatmeal preview at Chicago-area Jamba Juice stores and is highlighted by a cross country oatmeal run to serve breakfast to the tireless workers of the nation's non profit community. Jamba will be making the deliveries to non profits in New York, Los Angeles, San Francisco, Seattle, Denver and Salt Lake City. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/jambajuice/36635/ Adding a splash of color to the launch, Jamba Juice is literally warming up New York with the unveiling of its community built "knitfitti" installation at the Time Warner Center. A fun and civic-minded take on graffiti, "knitfitti" is a burgeoning underground movement in which guerilla artists hit public property with handmade knitwear rather than markers and spray paint, warming and beautifying the space. The living exhibition will be completed on site tomorrow by a team of local knitters. Across the country, Jamba's new oatmeal will also debut at the Sundance Film Festival, where it will greet visiting celebrities and athletes at Oakley's Sundance house in Park City, Utah. "With last month's success in the Chicago market, we are pleased to bring our new oatmeal menu item to Broadway and beyond with today's national launch," said James D. White newly appointed CEO at Jamba Juice. "There is a clear hunger for this type of wholesome, slow cooked food as demonstrated by the demand we've seen in Chicago and today's launch adds a strong new dimension to our overall business." Taking a full 40 minutes to prepare, but available to customers immediately, Jamba's oatmeal comes with a choice of three real fruit toppings--blueberry-blackberry, apple cinnamon or fresh bananas--and is a good source of protein and fiber. For people on the go it's a healthy way to get going on cold winter mornings and the end of instant when it comes to their oatmeal. "Knitfitti" artists and knitters in the New York area will be on hand at the Jamba Juice location at the Time Warner Center on January 15th, 2009 from 9am to 9pm. About Jamba, Inc. Jamba, Inc. (NASDAQ:JMBA)(NASDAQ:JMBAU)(NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of December 31, 2008, JAMBA JUICE had 731 stores, of which 511 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at http://www.jamba.com/. Forward-looking Statements This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release. http://www.prnewswire.com/mnr/jambajuice/36635/DATASOURCE: Jamba Juice CONTACT: Marci Coulson, +1-323-932-4102, , Peter Epstein +1-323-932-4102, , or Katy Saeger, +1-323-932-4102 , all of Neighbor Agency Web Site: http://www.jambajuice.com/

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