NORTHFIELD, Ill., Sept. 26, 2012 /PRNewswire/ -- Kraft Foods
Inc. (NASDAQ: KFT) announced today that it is on track to complete
a three-year initiative to reduce sodium by an average of 10
percent across its North American portfolio by year end.
Through these efforts, Kraft has already eliminated the
equivalent of 14 million pounds of salt, or 1 billion teaspoons,
from the North American diet annually.
(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)
"Sodium plays several important roles in food, including
enhancing taste and texture, as well as helping keep products
fresh," said Russ Moroz, Vice
President, Research, Development & Quality. "But our
scientists and product developers also know that more than half of
North Americans are interested in lowering their sodium intake. So,
we worked hard to make meaningful reductions in sodium, without
sacrificing the taste, quality or safety of some of North America's favorite foods."
Kraft Foods' sodium reduction efforts reach across the company's
North American product portfolio. Staples such as
Kraft Grated Parmesan Cheese, Breakstone's 2% Cottage
Cheese and Oscar Mayer Bacon
had reductions of more than 10 percent. And for many other
Kraft Foods products, the results far exceeded this goal,
including:
- Kraft Original BBQ Sauce, 40 percent
- Kraft Easy Mac Cups Original and Triple Cheese, 30
percent
- Teddy Grahams Honey
Graham Snacks, 25 percent (while boosting whole grain content to 8
grams per serving)
- Oscar Mayer Deli-Fresh Smoked Ham and Oscar Mayer Beef Bologna, 25 percent
- Kraft Singles American Slices, 18 percent
In total, Kraft Foods has reduced sodium content in more than
1000 SKUs across 24 different product categories. And today,
the company offers more than 100 products that are either low,
reduced or no sodium, including Oscar
Mayer Lower Sodium Bacon; Planters Lightly Salted
Nuts; and Hint of Salt crackers, including Triscuit, Ritz,
and Wheat Thins.
Product reformulation has long been a hallmark of Kraft Foods'
approach to health and wellness. Since 2005, the company has
either launched or improved the nutritional profile of over 1500
SKUs in North America. Kraft Foods
also has reduced sodium, sugar and fats as well as increased fiber,
whole grain and other important nutrients across nearly 25 percent
of its portfolio.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. On Oct. 1, 2012, Kraft Foods Inc. will separate into
two companies. Mondelez International, Inc. will be a high-growth
global snacks company with annual revenue of approximately
$36 billion and several
billion-dollar brands including Cadbury, Jacobs,
LU, Milka, Nabisco, Oreo, Tang
and Trident. The spin-off company, Kraft Foods Group, Inc.
will be a high-margin North American grocery company with annual
revenue of approximately $19 billion
and billion-dollar brands including Kraft, Maxwell
House, and Oscar Mayer. A
leader in innovation, marketing, health & wellness and
sustainability, Kraft Foods is a member of the Standard &
Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel
Sustainability Index. Visit http://www.kraftfoodscompany.com/
and www.facebook.com/kraftfoodscorporate.
– make today delicious –
SOURCE Kraft Foods Inc.