TrueBlue(R) Wins Award
21 Marzo 2006 - 7:30AM
PR Newswire (US)
Named Best New Blueberry Beverage of 2005 VANCOUVER, March 21
/PRNewswire-FirstCall/ -- LEADING BRANDS, Inc. (NASDAQ:LBIX), North
America's only fully integrated premium beverage company, announces
that the North American Blueberry Council has selected TrueBlue(R)
Blueberry-Pomegranate Juice Cocktail as the 'Best New Blueberry
Product of 2005' in the beverage category. Joanne Saunders, Leading
Brands' Vice-President of Marketing said: "This award is further
verification that TrueBlue(R) is the blueberry beverage of choice
for today's consumers. I receive calls virtually every day from
consumers whose only reason for calling is to tell me that they
love the taste of TrueBlue(R). This is such an exciting time for
the brand!" TrueBlue(R) is now available in major retailers across
Canada and in 42 US States. Five delicious flavors are offered:
Blueberry, Blueberry-Cranberry, Blueberry-Pomegranate,
Blueberry-Green Tea, and Blueberry-Raspberry, all high in
antioxidant activity. Two conveniently-sized 64oz (1.89L) and 16oz
(473mL) PET bottles are available to consumers. TrueBlue(R) was
launched in early 2005. The 'all natural' product is lightly
sweetened with Cane Sugar, and formulated to comply with the most
strict health food requirements. Each 16 oz (473mL) serving
contains as much juice as a full serving of fresh blueberries. With
25% fewer calories per serving than most cranberry-based products,
TrueBlue(R) is also a preferred dietary choice for health-conscious
consumers. Recently, LiteBlue(R) Blueberry Juice Cocktail has been
added to the brand lineup. LiteBlue(R) contains only half the
calories of TrueBlue(R) (50 calories per serving), and is sweetened
with a combination of cane sugar and Splenda(R). Two LiteBlue(R)
flavors are available: Blueberry and Blueberry- Raspberry. For more
details on TrueBlue(R) and LiteBlue(R) please visit
http://www.trueblueberry.com/. To request interviews, samples or
photos, please contact Joanne Saunders at the number below. About
Leading Brands, Inc. -------------------------- Leading Brands,
Inc. (NASDAQ:LBIX) is North America's only fully integrated premium
beverage company. The Company's unique Integrated Distribution
System (IDS)(TM) offers turnkey, one-stop shopping to food and
beverage brand owners, including manufacturing, distribution,
sales/marketing and licensing. In addition, Leading Brands produces
their own line of beverages such as TrueBlue(R), LiteBlue(R),
TREK(R) Sports Drink, Soy2O(R), Country Harvest(R) Juices,
Caesar's(R) Bloody Caesar Cocktails, Brand X Originals(R),
Infinity(TM) Sparkling Mountain Spring Water and Cool Canadian(R)
Mountain Spring Water. Forward Looking Statements
-------------------------- Certain information contained in this
press release includes forward- looking statements. Words such as
"believe", "expect," "will," or comparable terms, are intended to
identify forward-looking statements concerning the Company's
expectations, beliefs, intentions, plans, objectives, future events
or performance and other developments. All forward-looking
statements included in this press release are based on information
available to the Company on the date hereof. Such statements speak
only as of the date hereof. Important factors that could cause
actual results to differ materially from the Company's estimations
and projections are disclosed in the Company's securities filings
and include, but are not limited to, the following: general
economic conditions, weather conditions, changing beverage
consumption trends, pricing, availability of raw materials,
economic uncertainties (including currency exchange rates),
government regulation, managing and maintaining growth, the effect
of adverse publicity, litigation, competition and other risk
factors described from time to time in securities reports filed by
Leading Brands, Inc. We Build Brands(TM) (C)2006 Leading Brands,
Inc. CONTACT: Joanne Saunders Leading Brands, Inc. Tel:
866-685-5200 ext. 288 Email: DATASOURCE: Leading Brands, Inc.
CONTACT: Joanne Saunders, Leading Brands, Inc., Tel: (866) 685-5200
ext. 288, Email:
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