Leading Brands, Inc. provides update on Soy(2)O(TM) distribution
24 Agosto 2004 - 8:30AM
PR Newswire (US)
Leading Brands, Inc. provides update on Soy(2)O(TM) distribution
Product Now Available in All 10 Canadian Provinces, 18 US States
and Mexico VANCOUVER, Aug. 24 /PRNewswire-FirstCall/ -- LEADING
BRANDS, INC. (NASDAQ:LBIX), North America's only fully integrated
premium beverage company, announces that Soy(2)O(TM) is now
available in all 10 Canadian Provinces, 18 US States and Mexico.
The Company recently announced that it had joined forces with NSSI,
for that subsidiary of Acosta to act as its US natural and
specialty food broker. That relationship has quickly borne fruit.
The Company is also proud to announce that it has secured several
new grocery listing listings for Soy(2)O(TM) including Shaw's, Stop
and Shop, and Giant of Landover. Pat Wilson, Senior Vice-President
of Sales for Leading Brands Canada, Inc. and President of the
Company's US subsidiary said: "Soy(2)O(TM) is now available in
almost 1000 stores in the United States and that number is growing
rapidly. It is very important for us in analyzing our distribution
and listing arrangements to establish profitable relationships for
everyone involved: we have approached the introduction of
Soy(2)O(TM) in just that way." The Company announced that
Soy(2)O(TM) is also now available in a large national convenience
store chain in Mexico. Matt Hughes, Vice-President of Sales, United
States reported: "The recent introduction of "Zero Calorie, Zero
Carb" Soy(2)O(TM) is helping us expand distribution of this great
new brand. In many ways, it is drawing the product to the attention
of calorie-conscious consumers in addition to those who are
primarily attracted to the healthful proposition of soy itself. In
Canada, Soy(2)O(TM) is now available in a wide variety of chains,
such as Costco East, Metro-Richelieu, Sobey's, North West Company
stores, Couche-Tard, Mac's Convenience West and 7-Eleven stores
throughout Canada. Jody Christopherson, Vice-President of Sales,
Western Canada added: "Soy(2)O(TM) is moving extremely well in the
convenience channel, a very pleasant surprise as we didn't know
what to expect from outlets that serve a primarily younger
demographic. Consumers just love the flavors and the accompanying
health proposition simply amplifies the demand. By the end of July,
Soy(2)O(TM) was in more than 2000 stores across Canada." The
Company is continuing to expand its distribution and listing base
behind this revolutionary new product. The Company will continue to
provide operational updates in our monthly newsletter on the first
of most months, posted at http://www.lbix.com/. About Soy(2)O(TM)
----------------- Soy(2)O(TM) (pronounced "soy-two-oh") is a unique
blend of fruit flavored water and natural soy isoflavones.
Isoflavones are the active ingredient in soy that are linked to
many health benefits. The "Evolution of Soy ", Soy(2)O(TM) is
"Clearly refreshing without the soy taste(TM)". Soy(2)O(TM) is the
first product of its kind to incorporate revolutionary new
technology that conveys the well-known benefits of soy without the
unpleasant taste, appearance and odor of soy. Soy(2)O(TM) is crisp
and clear in appearance. There is absolutely no hint that the
product contains a healthy 20 mgs of soy in every 12 oz bottle.
Initially produced in four distinct flavors: Blueberry Grape, Peach
Mango, Strawberry Guava and Lemon Green Tea, 'Zero Calorie, Zero
Carb' Soy(2)O(TM) is now available in Lemon Lime. About Leading
Brands, Inc. -------------------------- Leading Brands, Inc.
(NASDAQ:LBIX) is North America's only fully integrated premium
beverage company. The Company's unique Integrated Distribution
System (IDS) (TM) offers turnkey, one-stop shopping to food and
beverage brand owners, including manufacturing, distribution,
sales/marketing and licensing. In addition, Leading Brands produces
their own line of beverages such as TREK(TM), Soy(2)O(TM), Pez(R)
100% Juices(TM), Country Harvest(R) Juices, Caesar's(R) Bloody
Caesar Cocktails, and Cool Canadian(R) Water. Safe Harbor.
------------ The Company relies upon the Safe Harbor Laws of 1933,
1934, and 1995 for all public statements. Statements, which are not
historical facts, are forward- looking statements. The Company,
through its management, makes forward-looking public statements
concerning its expected future operations, performance and other
developments. Such forward-looking statements are necessarily
estimates reflecting the Company's best judgment based upon current
information and involve a number of risks and uncertainties, and
there can be no assurance that other factors will not affect the
accuracy of such forward-looking statements. It is impossible to
identify all such factors. Factors which could cause actual results
to differ materially from those estimated by the Company include,
but are not limited to, general economic conditions, weather
conditions, changing beverage consumption trends, pricing,
availability of raw materials, economic uncertainties (including
currency exchange rates), government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation,
competition and other factors which may be identified from time to
time in the Company's public announcements. We Build Brands(TM)
(C)2004 Leading Brands, Inc. This news release is available at
http://www.lbix.com/ CONTACT: Leading Brands, Inc. Tel: (604)
685-5200 Email: DATASOURCE: Leading Brands, Inc. CONTACT: Leading
Brands, Inc., Tel: (604) 685-5200, Email:
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