The brands return to NYFW with a disruptive
launch of exclusive products paired with satirical branded content
sitcom "Get Comfy with KidSuper", merging artful streetwear with
Lovesac comfort
STAMFORD, Conn., Sept. 9,
2024 /PRNewswire/ -- Lovesac, the Designed for Life
home furnishing and technology brand that most recently reinvented
the living room accent chair with the launch of the PillowSac
Accent Chair, has teamed up with disruptive fashion label KidSuper
to launch, "Get Comfy with KidSuper," a first-of-its kind,
limited-edition collection of home furnishing styles. Inspired by
the infamous KidSuper 'Kissing' print, the disruptive collection
merges cloud-like comfort with boundary-pushing streetwear,
bringing a bold new aesthetic to the home.
This announcement follows the instant sensation of Lovesac and
KidSuper's first collaboration in February
2024. The exclusive Blue Camo MovieSac and Squattoman Cover
product drop first introduced consumers to the blended home comfort
and artful streetstyle that only these two brands could create
together. The latest capsule pushes these boundaries on the
intersection of fashion and home even further, giving consumers
more opportunities to bring their couture style into the living
room.
The limited edition "Get Comfy with KidSuper" collection will
include four Lovesac product styles and one completely original
wearable (all highlighted in the sitcom commercial series) inspired
by the world-renown KidSuper 'Kissing' print, which features two
faces intertwining for a kiss. The viral Lovesac PillowSac Accent
Chair product headlines the collection with additional styles
including a matching Footsac, Squattoman, Accent Pillow, and Hoodie
Sweatshirt.
"Lovesac sits at the sweet spot where versatility meets design,
and when you combine that with KidSuper's bold disruption in
fashion, it just made sense to give Colm an open canvas with
Lovesac," said Lovesac CEO and Founder Shawn Nelson. "Letting him take our new
PillowSac Accent Chair and stretch the limits of what's possible
was an absolute no-brainer. The outcome? It's something truly
unique—unlike anything we've ever done. The puffiest and comfiest
Sac ever designed! I'm beyond excited that we got to break new
ground together with this one-of-a-kind collaboration in the world
of furniture."
The creative execution surrounding the collection launch
campaign will be as unique as the limited-edition collection
itself, coming to life through a 90's style sitcom creative concept
for a commercial starring none other than artist, fashion,
comedian, and musician trailblazer Colm
Dillane, the visionary behind the KidSuper brand. A
series of vignettes will center around the Kissing Puffer PillowSac
Accent Chair design and will all take place in a fake living room
set that nods to the 90s sitcom era.
In true disruptive fashion, the Lovesac and KidSuper campaign
will physically come to life at KidSuper's New York premiere of Funny Business, the
brand's comedy fashion show during NYFW, boasting a legendary
line-up of comedians and experiential product moments including a
recreation of the commercial reminiscent of a 90's style sitcom
set. On-site, a Lovesac Lounge will offer innovative seating
options, and the sitcom-style campaign will evolve into live
commercial breaks in between sets, with hero styles on stage for
talent to comfortably relax on while taking it all
in.
Compatible with existing Lovesac PillowSac, MovieSac and
Squattoman Inserts, the brand's changeable, washable Covers offer
the opportunity for customers to tailor their space to fit their
current aesthetic and changing design needs. The limited-time-only
styles will be sold individually and can also be purchased in a
variety of bundle offerings.
- Lovesac x KidSuper Kissing Design PillowSac Accent Chair,
$2,025
- Squattoman: Lovesac x KidSuper Kissing Design, $400
- 18 x 18 Throw Pillow: Lovesac x KidSuper Kissing Design,
$200
- Footsac Blanket: Lovesac x KidSuper Kissing Design,
$500
- MovieSac & Squattoman: Lovesac x KidSuper Camo,
$1425
- Sweatshirt: Get Comfy with Lovesac and KidSuper Studios,
$150
The highly anticipated drop is part of a longer-term brand
partnership, one that will evolve and incorporate further product
and experiential innovation. Visit
https://www.lovesac.com/lovesac-and-kidsuper-studios for more
information and to purchase the limited-time-only "Get Comfy with
Kidsuper" collection.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company
(NASDAQ: LOVE) is a technology driven company that designs,
manufactures and sells unique, high-quality furniture derived
through its proprietary Designed for Life approach which results in
products that are built to last a lifetime and designed to evolve
as customers' lives do. The current product offering is comprised
of modular couches called Sactionals, premium foam beanbag chairs
called Sacs, the Sactionals StealthTech Sound + Charge System, and
the most recently launched PillowSac Accent Chair, a first of its
kind accent chair for the living room. As a recipient of Repreve's
7th Annual Champions of Sustainability, responsible production and
innovation are at the center of the brand's design philosophy with
products protected by a robust portfolio of utility patents.
Products are marketed and sold primarily online directly
at www.lovesac.com, supported by direct-to-consumer
touch points in the form of owned showrooms, as well as through
shop-in-shops and pop-up-shops with third party
retailers. LOVESAC, DESIGNED FOR LIFE, FOOTSAC, MOVIESAC,
SACTIONALS, SAC, SQUATTOMAN, and STEALTHTECHare trademarks of The
Lovesac Company and are Registered in the U.S. Patent and Trademark
Office.
About KidSuper
KidSuper was created by Colm
Dillane. Although KidSuper is best known as artist and
designer, Colm Dillane's clothing
label, he prefers to brand all of his creative ventures under this
moniker. KidSuper is a creative collective that designs and makes
clothes; paints and does art shows; records music; and makes films
and music videos, all out of KidSuper's Brooklyn space.
KidSuper is a platform for Colm's abounding creativity, and its
success has made the artist and designer an unexpected reference in
American fashion. Dillane firmly believes that enthusiasm is
contagious, and that whatever you do, giving it the utmost
enthusiasm will capture people's hearts. "When you are little, you
believe you can do anything and that everything is possible –
you're young and you're free. KidSuper lives by that
philosophy."
Colm Dillane/KidSuper won the
2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize and
the 2022 CDFA /Vogue Fashion Fund, was nominated for the 2022 CFDA
American Emerging Designer of the Year Award, then the following
year nominated for the 2023 CFDA Menswear Designer of the Year
Award. He was invited to guest design the Louis Vuitton Homme
Fall/Winter 2023 Collection and entered the BoF500 list in
2023.
Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lovesac-announces-limited-edition-home-furnishings-collaboration-with-kidsuper-302241821.html
SOURCE The Lovesac Company
