NEW YORK, Feb. 5, 2016 /PRNewswire/ -- Specialty baby
retailer giggle, inc. announced today that it has acquired Right
Start, Inc. a subsidiary of Liberty Interactive. Right Start
is a retailer of premium baby gear and products. The
combination strengthens giggle's position as a dynamic leader in
the newborn/toddler market. The combined company will further the
shared vision of a healthy, happy baby by providing consumers with
best-in-class baby/juvenile products to make the transition to
parenthood smooth, easy, fun and smart.
The transaction will unite the giggle and Right Start businesses
under the giggle, inc. umbrella. giggle will be the majority
owner of the combined business, with Liberty Interactive
maintaining a meaningful stake. "We look forward to joining forces
with giggle to continue enhancing our customers' experience at this
pivotal point in their lives," said Robin
Pringle, Vice President, Corporate Development at Liberty
Interactive.
Following the acquisition, corporate offices will transition to
New York City, under the
leadership of current giggle CEO Beth
Guastella. giggle and Right Start will maintain their
separate brands and continue to operate and grow their respective
platforms. "Combining these great brands creates a dynamic
business with enhanced revenue and margin expansion opportunities
resulting in an exciting platform for large scale, domestic and
international expansion," said David
Janke, giggle Board Member and Managing Member, Blackswan
Partners.
The new structure will increase presence in key existing
markets, enhance customer service, and accelerate branded product
development. New and expectant parents can anticipate greater
value, with an increase in product assortment. "With this
transaction, we are expanding upon giggle's presence as the leading
specialty retailer within the newborn/toddler industry. Together
with Right Start we will realize meaningful synergies and
significantly enhance our growth potential," said Riad Abrahams, giggle Board Member, Chief
Strategist and Member of the Private Investment Committee, Maverick
Capital.
"The merger of two great, complimentary brands allows us to
fully leverage the strengths of each company. This
combination is a natural evolution for our businesses as we seek to
expand our reach across the country to better serve our existing
and new clients," giggle CEO Beth
Guastella said. "Combining the power of each brand will
create more opportunities for us that further the innovative,
trend-forward, and effortless offerings that giggle and Right Start
are known for."
Media Contact:
Mfa Ltd.
Samantha Lacher / Jasmine Hampton
giggle@mfaltd.com
212.528.1691
About giggle:
giggle, inc. is a trusted resource for
today's design-conscious new parent with a commitment to SMART,
CLEAN DESIGN + HAPPY. With retail stores around the United States, an extensive e-commerce
business, a licensed products business, and a signature line of
giggle baby products, giggle makes the transition to parenthood not
only easier, but smarter. giggle helps parents navigate first-time
decisions, by carefully curating products in categories including
furniture, gear, clothing, toys, bedding, lotions & potions,
gifts and more, making sure to keep it simple, stylish, healthy and
happy. To find out more about the brand, visit giggle.com.
About Right Start:
Right Start is a leading retailer
of juvenile products for infants through toddlers. Right Start
offers parents a carefully selected assortment of products for
their babies including travel gear, feeding products, décor and
toys, both through an ecommerce website and retail locations.
Parents have trusted Right Start to offer the most innovative,
high-quality, safety tested products for their children for over 30
years. Right Start is a subsidiary of Liberty Interactive
Corporation and attributed to the Liberty Ventures Group (NASDAQ:
LVNTA, LVNTB) tracking stock.To learn more about the brand, visit
rightstart.com.
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SOURCE giggle, inc.