SEATTLE, July 14, 2016 /PRNewswire/ -- The 80's were
a much simpler time, showing up in the coolest pair of stone washed
jeans or rocking a pair of Reebok Classics were all kids needed to
fit in. However, times have changed according to zulily's inaugural
Kids' Fashion Trend Report. The online retailer obsessed with
bringing moms special finds every day, surveyed moms and their kids
ages 5-12, to identify what kids and parents want from this year's
back–to-school fashion season. Results clearly showed perceptions
around back-to-school style have changed, with an overwhelming
number of kid respondents (40%) agreeing that their unique style is
an expression of their individuality. Standing out is now the new
fitting in.
Seeking absolution from their own personal back-to-school faux
pas, many moms feel the need to step up their fashion game when it
comes to dressing their kids. When moms look back on their
own back-to-school childhood experience, they recall trying to
balance between standing out (33%) and fitting in (29%). However,
it's clear that moms are stepping up and rooting for their own
kids' creativity and individual style, with a little personal touch
that says something about mom too.
"It is never a good feeling to buy your child new clothes, only
to find their favorite color, pattern or style has changed," said
Shawn Redman, Senior Buyer and Kids'
Fashion Expert for zulily.com. "This year, our Kids' Fashion Trend
Report uncovered that the biggest trend this back-to-school season
is all about individuality. Now, more than ever, it's important to
involve your kids in the shopping process to lessen a potential
power struggle and inspire smiles on their first day back at
school. Here at zulily, we love helping kids express their own
personality through different brands, colors and styles."
To help keep the peace when it comes to the sometimes
challenging differences of opinion between parents and kids as they
plan to shop the latest styles this fall, zulily offers help to
inspire parents and kids as to what's hot this back-to-school
season. zulily has harnessed the creativity of some of the most
fashionable kids on Instagram to serve as the brand's Kid Creative
Directors. These insta-fashionistas, Stella and Blaise
(@StellaandBlaise), Txunamy (@Txunamy) and Gavin Duh (@GavinDuh),
range in age from six to nine and will curate their own
back-to-school collections that parents and kids can shop,
beginning in August. Shoppers can visit zulily's back-to-school
section every day to find a fresh assortment of looks that kids and
parents will love.
The Kids' Fashion Trend Report also found that kids unilaterally
agree on certain colors and styles when it comes to back-to-school
fashion. While boy and girls chose the traditional blue and pink as
their favorite colors, there were a few surprises when it came to
style.
Top Style Favorites: Athletic for Girls and City Chic for
Boys
- Girls go against gender
norms, while embracing the combination of comfort and style, with
their top styles being athletic (40%), followed by boho (33%)
- Boys on the other hand are
looking to a more adult-influenced approach for fashion
inspiration, preferring city chic (48%) and preppy (33%) styles for
their back-to-school wardrobe
Blue Ranks #1 Among Kids, Girls Prefer Traditional
Favorites
- The classic, yet cool
color of blue is the top color among all kids (26%)
- However, girls still like
the more traditional colors for girls with pink (29%) and purple
(25%) reigning supreme as their favorite colors of choice, with
blue coming in third (15%)
- Boys still prefer blue
(42%), with red (15%) and black (12%) coming in as second and third
choices
Sorry Mom: Girls' Say Mom Isn't Her #1 Style Icon
- While many moms use their
own style as the main source of inspiration when shopping for their
kids (38%), girls are in fact, more likely to turn to their friends
(41%) first for inspiration, then to their mom (26%) followed
closely by television (22%)
- Boys continue to go with
the flow and frequently turn to parents for style inspiration first
(38%), followed closely by friends (34%), with television being the
smallest source of their style inspiration (14%)
How Moms Beat the Wardrobe Wars
- Style inspiration isn't
the only thing moms and daughters may not see eye to eye on. When
it comes to picking out what to wear, girls are more independent,
with 36 percent of moms admitting to disagreeing on clothing
choices with their daughters
- To beat the wardrobe wars,
a majority of moms (58%) recommend giving their child choices and
letting the child ultimately pick their own outfit.
"The best way to unleash your child's style is by giving kids a
number of choices," said Redman. "As they get older, give them the
chance to express their independence and individuality when picking
their outfits, as this will ultimately lead to feelings of
self-confidence, gaining self-style and learning how to coordinate
different pieces."
While back-to-school shopping can be daunting, Redman recommends
planning in advance and getting an early start to avoid any
stress.
"Start by cleaning out your kid's closet so you can see what
still fits and be able to accurately put together a checklist of
what you need for this year," said Redman. "Create a budget and
look for the best deals to help stay within that budget."
Uncover more about kids' favorite fashion trends this
back-to-school season with the full trend report and then shop the
latest back-to-school styles at zulily.com or on the zulily
apps.
About zulily, llc
zulily (http://www.zulily.com) is a
retailer obsessed with bringing our customers special finds every
day—all at incredible prices. We feature an always-fresh curated
collection for the whole family, including clothing, home decor,
toys, gifts and more. Unique products from up-and-coming brands are
featured alongside favorites from top brands, giving customers
something new to discover each morning. zulily was launched in 2010
and is headquartered in Seattle
with offices in Nevada,
Ohio and Pennsylvania. zulily is a wholly owned
subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA,
QVCB, LVNTA, LVNTB). zulily became a part of Liberty Interactive
Corporation in October 2015.
Methodology
zulily conducted n=500
surveys online June 10-13, 2016 with
moms of children ages 5-12 who feel it is important for their
child(ren) to wear fashionable or stylish clothing.
n=469 out of the 500 respondents were joined by their
children for part of the survey (196 boys + 273 girls). The
margin of error is +/- 4.4 percentage points overall, +/- 4.5
percentage points among kids who participated with their
parent(s).
PDF -
http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/zulily-Kids-Trend-Report.pdf
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SOURCE zulily, llc