IncrediMail Launches PhotoJoy, a New Photo Sharing and Discovery Product
28 Junio 2011 - 7:24AM
Business Wire
IncrediMail Ltd. (Nasdaq:MAIL), a digital media company
that builds downloadable personal productivity consumer products,
today announced that it has officially launched PhotoJoy, a unique
new product that helps users rediscover, share and enjoy their
forgotten digital photographs.
PhotoJoy offers consumers constant enjoyment from their growing
collections of digital photos. Instead of leaving digital photos
unseen and forgotten, PhotoJoy automatically – without the need for
searches or extensive click throughs - transforms the photos stored
on a user’s computer or Facebook page into creative, animated
collages and screensavers that bring cherished photos to life.
In addition to this new form of photo discovery, in the near
future PhotoJoy will help users get more enjoyment, utility and
value from their photo libraries by allowing them to share
rediscovered photos via email or Facebook with one simple click of
a button. PhotoJoy makes it easier to enjoy more personal photos
more often – helping all of us smile more!
”Personal photos stored on the computer or in the cloud are
rarely seen after their first usage, and often forgotten, by users.
PhotoJoy was created to actually let users enjoy their photos, new
and old, in a simple, fun and hassle-free way,” said Josef
Mandelbaum, IncrediMail’s CEO. “Our consumer research determined
that consumers over the age of 40, our target demographic, are
looking for ways to simplify their time online and find it
difficult to find and use their photos. PhotoJoy meets this need by
making it easy to discover and share cherished memories.”
To date over 1,000,000 people have downloaded PhotoJoy and the
consumer response has been extremely positive.
Mandelbaum concluded, “Extending the number of products in our
portfolio is a key part of our long-term growth strategy. PhotoJoy
is the first of a number of new products that will help us
accomplish this goal.”
To download the latest free version of PhotoJoy click here:
http://www.photojoy.com/
About IncrediMail Ltd.
IncrediMail Ltd. (NASDAQ:MAIL) is a digital media company that
builds downloadable consumer applications. The company’s award
winning e-mail product, IncrediMail Premium, is sold in over 100
countries in 10 different languages. Other products include,
PhotoJoy a photo sharing and discovery product, HiYo a graphic
add-on to instant messaging software and Magentic, a wallpaper and
screensaver software.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause
the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking
statements.
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