Marsh Stores to Offer 'Day Fresh' Budweiser on May 6
05 Mayo 2004 - 1:36PM
PR Newswire (US)
Marsh Stores to Offer 'Day Fresh' Budweiser on May 6 INDIANAPOLIS,
May 5 /PRNewswire-FirstCall/ -- Thanks to a special arrangement
between Marsh Supermarkets Inc. , which is known as "Experts in
Fresh," and Anheuser-Busch, Budweiser beer drinkers throughout
Indiana will have a special treat on Thursday, May 6. They will be
able to purchase "day fresh" Budweiser on the same day it is
packaged. All Indiana Marsh supermarkets that sell beer and wine
will participate in the national event, which Anheuser-Busch has
designated as "Freshness Days." On select dates -- May 6 for
Indiana -- Budweiser trucks will pick up beer packaged that morning
and deliver it to targeted wholesalers, who will in turn deliver it
to Marsh outlets. "This event allows Marsh customers to buy the
freshest beer available," said Don E. Marsh, chairman and CEO of
the regional food store chain. "The average retail age of Budweiser
on the shelf is 35 days, so this really adds to our image as the
food retailer that emphasizes 'fresh,'" said Marsh. Anheuser-Busch
has used a packaging date for its products since it introduced its
consumer-friendly "Born On" date coding on September 2, 1996. The
company's 12 U.S.-based breweries and a network of about 600
independent wholesalers reduce delivery time and ensure that fresh
beer is in retail accounts shortly after packaging. The company
says Budweiser remains at the peak of its freshness and taste
within 110 days of the "Born On" date. Budweiser is brewed by
Anheuser-Busch Inc., the leading U.S. brewer that holds a 50
percent share in Grupo Modelo, Mexico's leading brewer. In a survey
of 10,000 business leaders and securities analysts, Anheuser-Busch
Cos. Inc. ranked first overall in quality of products and services
among nearly 600 companies researched in FORTUNE magazine's 2004
"America's Most Admired Companies" listing. The company also is one
of the largest theme park operators in the United States, is a
major manufacturer of aluminum cans and is the world's largest
recycler of aluminum beverage containers. For more information,
visit http://www.anheuser-busch.com/ , http://www.budweiser.com/
and http://www.budlight.com/ . One of the largest regional grocery
chains in the United States, Marsh Supermarkets operates 68 Marsh
Supermarkets, 36 LoBill Foods(R) stores, 1 Savin*$(R), 164 Village
Pantry(R) convenience stores and 9 O'Malia Food Markets in central
Indiana and western Ohio. The company also operates Crystal Food
Services, which provides upscale catering, cafeteria management,
office coffee vending and concessions, Primo Banquet Catering and
Conference Centers and McNamara Florists and Enflora - Flowers for
Business. Marsh Supermarkets is a publicly held company which
employs through its various divisions approximately 16,000 people,
principally in a two-state area. Marsh common stock is traded on
the NASDAQ National Market System (MARSA and MARSB). DATASOURCE:
Marsh Supermarkets Inc. CONTACT: Jodi Marsh of Marsh Supermarkets
Inc., +1-317-594-2640 Web site: http://www.marsh.net/
http://www.anheuser-busch.com/ http://www.budweiser.com/
http://www.budlight.com/
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