MIVA Miva (MM)

MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), today announced a new sponsored widget agreement with The World�s Weather Authority�, AccuWeather.com�. The new agreement sees AccuWeather.com become the exclusive provider of weather related content for the ALOT toolbar and homepage brand. Under the terms of the new agreement MIVA has designed and built an AccuWeather.com branded weather widget. The new widget can be customized according to a user�s location and displays a detailed two day weather forecast as well as a five day outlook. The new widget is hosted and promoted on ALOT�s newly launched online widget site, ALOT Buttons. Consumers browsing the ALOT Buttons site can now add the new weather widget to their ALOT Toolbar or homepage. �I believe this new agreement is a good illustration of our strategy for developing and monetizing the ALOT toolbar and homepage brand,� commented Peter Corrao, MIVA�s President and Chief Executive Officer. �We have worked with a website that is a leader in its vertical to develop a free to install, interactive widget that we believe will enhance user experience and generate a new revenue stream for ALOT.� �AccuWeather.com is dedicated to providing both the best weather information and the best user experiences available for every type of user,� Jim Candor Senior Vice President of New Media with AccuWeather.com said. �We are pleased to reach out to a new subset of our audience with reliable weather forecasts delivered freely and automatically through the ALOT toolbar and homepage.� The AccuWeather.com agreement follows the launch earlier this month of ALOT�s new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. There are currently 3.2 million active ALOT Toolbar users1 and MIVA Direct's homepages currently generate over 70 million page views per month2. www.alot.com http://buttons.alot.com/ http://home.alot.com www.miva.com 1 Source: Internal statistics, September 30, 2008 2 Hitbox, August 2008. Page views are for both ALOT and MIVA Direct's legacy homepage brand About MIVA Direct, Inc. MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct�s millions of active toolbars span a range of niche sectors including news, music, parenting, recipes and videos and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA). About MIVA�, Inc. MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe. Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as �anticipate� , "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q. �Registered trademark