Majesco Opens the Door On Multiple Promotions in Support of April 19th Launch Of 'Psychonauts' Video Game
07 Abril 2005 - 9:00AM
PR Newswire (US)
Majesco Opens the Door On Multiple Promotions in Support of April
19th Launch Of 'Psychonauts' Video Game Instant Win Contest and
National Psycho-Portals Promotion Spearhead Massive Marketing
Initiative EDISON, N.J., April 7 /PRNewswire-FirstCall/ -- Rolling
out a red carpet of exciting promotional activity, Majesco
(NASDAQ:MJES), an innovative provider of diversified products and
content for digital entertainment platforms, today revealed details
of its multimillion dollar marketing campaign in support of its
highly anticipated new video game, Psychonauts. "Psychonauts is yet
another quality addition to our expanding line up of frontline
titles," said Ken Gold, vice president of Marketing for Majesco.
"The comprehensive and diverse marketing campaign we've structured
to support it integrates television, print, online and radio with
multiple consumer promotions, a demo tour and street team
activities." Majesco's Psycho-Portals national consumer promotion
is highlighted on all marketing materials and will challenge even
the most adept "brainiacs." Consumers who register at
http://www.psychoportals.com/ will work as an online community to
solve a series of game-related challenges so they can unlock ten
online portals and become eligible for prizes. The promotion
culminates in radio remotes at key retail locations in the top ten
markets where street teams will hand out an array of Psychonauts
items. Registration begins April 5th and the contest officially
kicks-off April 16th. Majesco has also partnered with several
national retailers to offer an exciting "Psycho Gold Instant Win
Game." Consumers who purchase Psychonauts for Xbox could win $5,000
instantly if their game includes a winning gold disc. Three
participating retailers are offering five gold discs each within
specially marked Xbox packages featuring the promotion. Other
activities incorporated into the Psychonauts campaign include: *
Humorous national TV campaign; * Print campaign in mass-market and
gaming enthusiast publications that includes spreads, pages and a
unique "interactive" insert; * Major online advertising initiative
that began in March and will continue through launch; * Two week
national radio campaign in the top 10 markets; * Three kiosks on
the "GameLive College Tour" that runs from March through mid-April
and hits 25 college campuses across the country; * Inclusion on the
May Xbox retail kiosks; * Consumer demos and video trailers on
Official Xbox Magazine and leading online gaming sites; * Official
Brady Strategy Guide available at launch; * Large-scale,
cross-promotion with Creative Labs; * Comprehensive publicity
campaign targeting leading consumer and gaming enthusiast
publications, online, and broadcast outlets; * Dedicated consumer
web site at http://www.psychonauts.com/. Developed by creative
visionary, Tim Schafer, and his team at Double Fine Productions,
Psychonauts is scheduled to ship April 19th for the Xbox(R) video
game system from Microsoft and PC, and for the Sony PlayStation(R)2
computer entertainment system in late spring. About Double Fine
Productions, Inc. Double Fine Productions is a San Francisco-based
game company founded in 2000 by Tim Schafer, creator of many
award-winning games including Grim Fandango, Full Throttle and Day
of the Tentacle. He started the company with a selection of the
Grim Fandango team and added to it industry veterans from the
development teams of Maximo, Diablo II, Jedi Knight and
Starfighter. Thrown into the mix were animators from Phil Tippett
Studios and Pixar, and artists from the worlds of both video games
and fine art. Since then, Double Fine has grown into a talented
40-person team dedicated to making amazing games with an emphasis
on excellent story, characters, art, technology and fun. About
Majesco Headquartered in Edison, NJ, Majesco Holdings Inc.
(NASDAQ:MJES) is an innovative provider of diversified products and
content for digital entertainment platforms. The Company's three
main product lines include Games, which includes highly anticipated
titles such as Advent Rising and Psychonauts; Videos, which
highlights the Company's platform-independent video compression
technology; and Gadgets, which includes innovative digital
entertainment products like Frogger TV Arcade. More information
about the Company can be found online at
http://www.majescogames.com/. Safe Harbor Certain statements
contained herein are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. These
forward-looking statements may be identified by reference to a
future period(s) or by the use of forward- looking terminology,
such as "may," "will," "intend," "should," "expect," "anticipate,"
"estimate" or "continue" or the negatives thereof or other
comparable terminology. The Company's actual results could differ
materially from those anticipated in such forward-looking
statements due to a variety of factors. These factors include but
are not limited to, the demand for our products; competitive
factors in the businesses in which we compete; continued consumer
acceptance of the gaming platforms on which our products operate
and our products; fulfillment of orders preliminarily made by
customers; adverse changes in the securities markets and the
availability of and costs associated with sources of liquidity. The
Company does not undertake, and specifically disclaims any
obligation, to release publicly the results of any revisions that
may be made to any forward-looking statements to reflect the
occurrence of anticipated or unanticipated events or circumstances
after the date of such statements. DATASOURCE: Majesco CONTACT:
Laura Heeb of HighWater Group, +1-212-338-0077 ext. 307, Web site:
http://www.majescogames.com/ http://www.psychonauts.com/
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