FORT WASHINGTON, Pa.,
Dec. 15, 2011 /PRNewswire/
-- Nutrisystem, Inc. (NASDAQ: NTRI), the leading home delivery
weight loss program, announces today its association with superstar
Janet Jackson for the launch of
SUCCESS, the Company's most comprehensive weight loss program to
date and its most substantial reformulation in years. The
program will include a national advertising campaign showcasing Ms.
Jackson's Nutrisystem weight loss success to date and her journey
to sustainable, healthy eating.
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Reformulated Menu with Increased Protein, New Chef's Table™
Steamer Entrees and Programs to Support Sustained Success
The Nutrisystem® SUCCESS™ approach is designed to help take the
weight off and keep it off through frequent, portion-controlled,
balanced nutrition and low Glycemic Index eating. The SUCCESS
program offers the Company's largest ever assortment of signature
artisanal fresh-frozen meals including new Chef's Table™ dinner
entrees, developed by Nutrisystem's Celebrity Chef Culinary Council
using revolutionary advanced steamer technology; new chocolate,
vanilla, strawberry and coffee advanced protein shakes; the
introduction of a personalized "My Daily 3™" physical activity
program; and increased personalization and flexibility through
transition and maintenance plans that help consumers manage their
weight on their own.
Janet Jackson Succeeds With Nutrisystem
Having written one of 2011's biggest bestsellers which dealt in
large part with her own on-going efforts to maintain a healthy
body, Ms. Jackson enjoys a special position as an inspirational
role model for women everywhere who are struggling with weight loss
and body image issues. In her first effort as an author, the
international superstar described her life-long efforts to address
weight loss and fitness in True You, which went to number
one on The New York Times
bestseller list. True You and Ms. Jackson have inspired
millions of people to face their concerns about weight, fitness and
feeling healthy. True You is launching in soft cover to
coincide with the announcement of the partnership with
Nutrisystem.
In this new role, Ms. Jackson will be the iconic new face for
the Nutrisystem brand, the focal point of the SUCCESS campaign and
the co-founder of a new initiative to help combat hunger. A fresh
and inspiring role model for Nutrisystem, Ms. Jackson has never
before endorsed a weight loss product and has done little in the
endorsement arena. She is very open about her personal weight
struggles and will be appearing in a substantial national
advertising campaign to help inform and motivate consumers.
The ads, which were shot on location in Australia during Ms. Jackson's recent
worldwide tour, will debut before the end of the year.
Directed by acclaimed filmmaker Jake
Nava, the campaign features Ms. Jackson in a documentary
style format answering a series of questions in her own words. With
the tagline "Get On It," the commercials emphasize the importance
of taking that first step toward success and Ms. Jackson's own
admission that the key to effective weight loss was accepting she
"couldn't do it alone."
"Dieting never worked for me, counting calories never worked for
me, and denying myself the foods I love never worked for me. I
needed a better plan, and I found it with Nutrisystem," shares Ms.
Jackson. "With Nutrisystem I am seeing results already, and I am so
impressed by both the thought and the nutritional science behind
the program. There are millions of women like me who want to be
successful but don't have the tools to do it on their own. I
hope I can help inspire them."
"Success is our most complete program ever, and we're really
proud of it. There's no better spokesperson to join us than
Janet Jackson," says Joe Redling, Chairman and CEO of Nutrisystem.
"Janet's story is one of a lifelong struggle with weight management
and the journey to gain control and acceptance. She has an
authentic voice we believe will resonate with consumers, and we've
never been more excited heading into a new campaign than we are
right now."
According to Mr. Redling, Nutrisystem will also announce a new
marquee spokesperson in the men's market, where the Company leads
the category, as a part of its 2012 diet season campaign.
NutriBank™: Solving Hunger. One Meal at a Time.
Nutrisystem and Ms. Jackson are also announcing the creation of
NutriBank (www.nutribank.org), an innovative new philanthropic
effort dedicated to nutrition and solving hunger around the world.
NutriBank will work closely with national and
international organizations to donate nutritious food and
raise funds and awareness for this important cause. Ms. Jackson
will serve as co-founder along with Mr. Redling.
"Hunger is an issue that is so meaningful to me," says Ms.
Jackson. "I've had the opportunity to travel around the world
during my career, and I've seen first hand the desperation on
children's faces who do not have enough to eat. I believe as a
society we have to do better and NutriBank is going to allow
me to work not only to provide food for the neediest, but also to
use my voice to raise awareness of an issue that simply must be
solved."
For every pound lost on Nutrisystem in 2012, the Company will
match it with one dollar's worth of
nutritious Nutrisystem® food to be delivered through NutriBank to
those in need. The Company has committed to donating up to
$10 million in food contributions to
NutriBank in 2012. "NutriBank wouldn't be possible without our
customers," adds Redling. "They are taking weight off for all the
right reasons, and we're matching that loss with balanced nutrition
delivered to the neediest. It's a win-win situation and we're
honored to be working with Janet
Jackson to have what we hope will be a real impact on
one of the most serious issues of our day."
SUCCESS: The Most Comprehensive Nutrisystem Program
Ever
The SUCCESS program is built on the following four fundamental
pillars:
- Great Taste = Great Results – Fresh-frozen offerings
will nearly double as the Company has worked with its esteemed
Celebrity Chef Culinary Council to develop an exclusive line of
Chef's Table dinner entrees using a patented new microwaveable
steamer bag technology. These signature dishes carry the name of
the Chef who created the recipe.
- It Works - Nutrisystem's reformulation involves advanced
nutritional science to deliver a high level of satiety.
Macro-nutrient reformulations optimize weight loss and help avoid
pitfalls of typical low calorie diets such as hunger, cravings and
eliminating entire food categories. The SUCCESS program's
simplified meal planner helps improve adherence and efficacy; those
who adhere to the program can expect to lose between 1 –2 pounds
per week. Initial weight loss may be more. Importantly,
clinically meaningful weight loss can take place in as little as a
month, with reductions in the waistline and other markers of
health.
- Flexibility and Maintenance - For the first time ever
and as a direct result of customer feedback, Nutrisystem will offer
a portfolio of flexible transition and maintenance plans including
a la carte menu pricing for customers who want to personalize their
programs from over 130 menu items. Nutrisystem's transition
and weight loss maintenance plans were created to guide consumers
through different phases of weight loss and maintenance.
These phases are now supported by an "At Home Tool Kit" that
includes a Nutrisystem Meal Measure, a Healthy Steps™ Portion
Control Serving Set, as well as a low Glycemic Index cookbook, "The
Low GI Cookbook—Nutrisystem Edition." With SUCCESS transition and
maintenance plans, customers are now able to create a truly
customizable program, combining their own meals with perfectly
proportioned Nutrisystem meals delivered right to their door, ready
in minutes with no counting points, weighing portions or attending
meetings.
- Exercise Counts – Nutrisystem is also introducing "My
Daily 3," comprised of three 10-minute intervals of physical
activity or 30 minutes of moderate daily exercise. Customers can
take a short assessment quiz on www.nutrisystem.com and receive a
personalized two-week sample "My Daily 3" program to get
started. The Nutrisystem website offers other valuable
information to personalize fitness goals.
"In developing the Nutrisystem® Success™ program, we wanted to
provide customers with personal empowerment while also addressing
common dieting pitfalls," explains Dr. Bruce Daggy, Senior Vice President of Research
and Development and Chief Science Officer at Nutrisystem. "People
learn by doing, and behavioral and attitudinal changes occur if we
repeatedly gravitate toward decisions that are good for us and
produce the result we're looking for. That's why Nutrisystem's
approach and the science behind its satisfying nutrition is so
successful -- both short- and long-term."
In the future, Nutrisystem looks forward to partnering with Ms.
Jackson's culinary consultant, Chef Andre
Carthen of ACafe, to develop diet compliant, low glycemic
meals that are specifically tailored to Ms. Jackson's tastes and
will become part of the menu items offered through the program. In
addition, the Company will be working with Tony Martinez, a noted fitness expert who's
worked with Ms. Jackson for many years, to enhance the "My Daily 3"
activity portfolio to include more tips, exercise routines and
instructional videos.
With each new Nutrisystem SUCCESS auto-delivery program order,
customers will receive an exciting limited time introductory offer,
including a money back guarantee. To order the new Nutrisystem
SUCCESS program and other Nutrisystem® products, visit
www.nutrisystem.com/success4u or call 1-888-841-2572.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is the number one home delivery
weight-loss company. Nutrisystem® products are sold direct to the
consumer through nutrisystem.com, by phone, and at select
retailers, with convenient home delivery. The Company offers proven
nutritionally balanced weight loss programs designed for women,
men, and seniors, as well as the Nutrisystem® D® program,
specifically designed to help people with type 2 diabetes who want
to lose weight and manage their diabetes. The Nutrisystem program
is based on 40 years of nutrition research and the science of the
low glycemic index, and offers a variety of great tasting,
satisfying, good carbohydrate meals that are designed to be heart
healthy. The program was named the "Least Expensive Home Delivery
Program" by CBS Money Watch in January
2011. The program has no membership fees and provides weight
management support and counseling by trained weight-loss coaches
and online and mobile weight management tools free of charge.
Nutrisystem proudly supports the American Diabetes Association in
its movement to Stop Diabetes™, as well as to help in increasing
awareness of the correlation between weight loss and improvements
in diabetes control. For more information or to become a customer,
visit http://www.nutrisystem.com or call 1-800-435-4074. For the
healthcare professional, please visit
http://www.nutrisystem.com/hcp. Follow Nutrisystem on Twitter
@nutrisystem and on Facebook at www.Facebook.com/nutrisystem.
SOURCE Nutrisystem