FORT WASHINGTON, Pa.,
May 14, 2013 /PRNewswire/
-- Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of
weight management products and services, today announced the
appointment of Robin Shallow as Vice
President of Public Relations and Corporate Communications.
Ms. Shallow will drive consumer and corporate communications
strategies for the Nutrisystem brand. She will join the
company on May 20.
(Photo: http://photos.prnewswire.com/prnh/20130514/NE13152 )
Ms. Shallow, a PR veteran with over two decades of experience
working with some of the biggest, most valuable consumer media
brands in the health and weight loss space, will have oversight of
Nutrisystem's corporate media relations, brand publicity, internal
communications, events and community relations.
"We couldn't be more delighted to have Robin on the Nutrisystem
team," said Dawn Zier, CEO of
Nutrisystem. "Her experience, consumer sensibility and passion for
this space made her the ideal candidate for this role. We have a
great and compelling story, a proven scientific and nutrition-based
diet that has helped millions of people achieve their desired
weight loss goals, and now, a veteran communications strategist to
champion Nutrisystem through traditional, digital and social
channels."
"Nutrisystem is a proven weight loss product at a time when
Americans need and want to look and feel their best and be
increasingly accountable for their own health and wellness," said
Ms. Shallow. "I'm looking forward to working with the Nutrisystem
team to utilize creative communications strategies that will really
resonate with existing and potential customers."
Ms. Shallow served as Executive Vice President of Communications
for Rodale, Inc., with oversight of corporate, executive, internal,
brand and marketing communications across the company. At
Rodale, Ms. Shallow was responsible for creating and driving
multi-platform, integrated partnerships for the Company's leading
suite of health, fitness and wellness titles, including Men's
Health, Prevention and Women's Health, South Beach Diet,
Abs Diet, Celebrity Fit Club, Flat Belly Diet!
and Eat This, Not That!, among others. She also
had day-to-day management of NBC/Reveille's Biggest Loser
franchise for Rodale including online extensions, best-selling
branded books, newsstand special issues and magazine
integrations.
Most recently, Ms. Shallow was Executive Vice President,
Communications and Public Relations for MeetMe, Inc., the leading
social network for meeting new people in the U.S. and public market
leader for social discovery. In that role, she led the
communications strategies around the rebranding of MeetMe, the
result of the merger of myYearbook and Quepasa
Corporation.
Ms. Shallow spent the earlier part of her career at Time Inc.
where she directed communications for the company's enthusiast
group of 18 magazines including titles like Golf Magazine, This
Old House and Popular Science. Prior to that, she was
the public relations director for Sports Illustrated and has
also worked as a production executive on Live with Regis &
Kathie Lee! She is a
graduate of Pepperdine University.
About Nutrisystem
Having helped
Americans lose millions of pounds for over 40 years, Nutrisystem,
Inc. (NASDAQ: NTRI) develops evidence-based programs for healthy
weight management, and is the leading provider of home-delivered
weight loss meal plans. Nutrisystem offers balanced nutrition in
the form of low glycemic index meal plans designed for men and
women, including seniors, vegetarians and the Nutrisystem® D®
program for people with diabetes or at risk for type 2 diabetes.
Nutrisystem® plans include a wide variety of pantry and frozen
entrees and snacks to aid in program satisfaction and adherence, as
well as transition plans to support long-term success. The
Fort Washington, PA-based company
also provides weight management support and counseling by trained
weight-loss coaches and registered dietitians, as well as through
an engaged online community, online tools and trackers, mobile
apps, cookbooks and more. Healthcare professionals may learn more
about the programs by visiting www.nutrisystem.com/hcp.
Nutrisystem® weight loss plans are available directly to consumers
through www.nutrisystem.com, by phone (1-800-435-4074) and at
select retailers.
SOURCE Nutrisystem, Inc.