FORT WASHINGTON, Pa.,
Dec. 10, 2013 /PRNewswire/
-- Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of
weight management products and services, announced today the launch
of Nutrisystem My Way, a program tailored to the individual's
metabolism, along with its Fast 5™ kit, a one-week kick start that
can help customers lose five pounds in their first week of dieting.
A large and growing body of scientific evidence suggests a key
predictor of long-term weight loss success is quick, early results,
which Fast 5 delivers.
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"Over the past year, we tasked our Research and Development team
to reimagine our existing program and to come up with a more
personal and customized approach to meet consumer needs," said
Dawn Zier, President and CEO of
Nutrisystem. "The result is Nutrisystem My Way, our new metabolic
program that showcases our highly customizable plan and food
options and its one-of-a-kind introductory, patent-pending Fast 5
kit, which provides customers early weight loss success to keep
them inspired."
"Nutrisystem My Way and its Fast 5 week one program are
available beginning December 10 for
Diet Season 2014, and will be supported by an extensive advertising
and marketing campaign," said Keira
Krausz, Chief Marketing Officer of Nutrisystem. "Early
customer response has been positive, and we're eager to get the
word out via multiplatform advertising, marketing and publicity
campaigns featuring Nutrisystem success stories and celebrity
ambassadors including Dan Marino,
Marie Osmond, Melissa Joan Hart and Dr. Andy Baldwin."
Key components of the Nutrisystem® My Way® program
ALL-NEW FAST 5
Fast 5 is a carefully designed,
one-week kit that promises a five-pound weight loss in the
customer's first week, backed by a money-back guarantee. Fast 5
includes seven days of breakfasts, lunches, and dinners, plus
all-new shakes with formulations for men and women to meet their
unique nutritional needs.
- EnergiZING™ shakes -- Packed with energizing B
vitamins, caffeine and green tea extract, the EnergiZING™ shake is
formulated to boost metabolism and provides calcium and vitamin
D.
- Craving Crusher™ shakes -- To fight hunger, the
Craving Crusher™ shake features a unique blend of filling fiber and
protein, and a nourishing mix of vitamins and antioxidants for
optimal well-being. It is designed to help curb common dieting
pitfalls, like hitting the vending machine at work or the snack
cabinet at home in the late afternoon.
"A third-party's clinical test, sponsored by Nutrisystem,
supports the effectiveness of Fast 5," explained Dr. Anthony Fabricatore, a clinical psychologist who
heads up Nutrisystem's Research and Development team. "Getting a
quick jump out of the gate can be very motivating as individuals
move into their tailored Nutrisystem My Way program. Research from
multiple lifestyle programs shows that achieving early weight loss
is a reliable predictor of longer-term success."
CUSTOMIZED MEAL PLAN BASED ON INDIVIDUAL
METABOLISM
The Nutrisystem My Way program uses a
science-backed algorithm to estimate each customer's metabolic rate
in order to create a customized program tailored to the amount of
calories needed for healthy weight loss. Customers are given a
personalized meal plan and exercise suggestions to help them burn
fat efficiently and boost fat metabolism. Consumers are encouraged
to check in periodically with a Nutrisystem counselor as their
metabolic needs change in response to weight loss.
BLOOD SUGAR STABILITY TO HELP FIGHT HUNGER
The
Nutrisystem My Way program delivers a combination of
portion-controlled foods and an eating plan based on slow digesting
carbohydrates and fiber, designed to help keep blood sugar levels
stable throughout the day minimizing hunger spikes and the feelings
of deprivation that cause cravings.
VARIETY, NUTRITION, AND NEW FAVORITE FOODS
Nutrisystem
offers more than 150 unique menu items -- nearly double that of its
competitors -- formulated for the Nutrisystem My Way program. The
robust menu of high quality, nutrient-dense foods are perfectly
portioned for weight loss®, great tasting, and satisfying. New to
the menu items in the coming months include Blueberry Lemon Bar,
Cinnamon Raisin Bar, Biscotti Bites, Cheddar Broccoli Rice,
Multigrain Pilaf, Lemon Herb Crisps, Double Chocolate Peanut Butter
Cookies, Pepperoni Pizza Melt, Four Cheese Melt, Broccoli &
Cheese Melt, and Chocolate Cupcake. All Nutrisystem® foods have no
trans fats, partially hydrogenated oils, MSG, high fructose corn
syrup, aspartame or saccharine. Nutrisystem® foods are intended to
be combined with fresh grocery additions such as low fat yogurt,
salad, fruit and vegetables.
FOOD AND PLAN FLEXIBILITY TO MEET CUSTOMER NEEDS
The
Company also offers foods and plans to fit all customer lifestyles,
including grab-and-go breakfast and lunch options, and conveniently
portable lunch and dinner options, including frozen entrees and
desserts. In addition to its 28-day plans, Nutrisystem also offers
Dinners My Way™ and Weekends My Way™ programs, in which customers
have additional flexibility to prepare dinners or weekend meals on
their own following healthy eating guidelines outlined in the
Nutrisystem® program educational materials. These programs are
particularly helpful for customers transitioning from weight loss
to weight maintenance.
To learn more about Nutrisystem, its plans and menu items or to
order now, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ:
NTRI) is a leading provider of structured home-delivered
weight loss meal plans, and has helped consumers lose weight for
more than 40 years by providing quality foods and a nutritionally
balanced meal program. For diet season 2014, Nutrisystem, based in
Fort Washington, PA, has
introduced the Nutrisystem® My Way® program, which factors in an
individual's metabolic needs, along with the Fast 5™ kit for
accelerated initial weight loss. Meal plans feature more than 150
menu options, along with complimentary, optional counseling from
trained weight-loss coaches, registered dietitians and certified
diabetes educators. Customers are provided further support from the
online community, tools, trackers, mobile apps, cookbooks and
more. Nutrisystem® plans are personalized to meet individual
health goals and are consistent with national guidelines for
dietary intake meeting targets for fat, sodium, sugar, cholesterol
and fiber as well as national guidelines for physical activity.
Additionally, plans can be customized to specific dietary needs and
preferences including the Nutrisystem® D® program for people with
diabetes or those at risk for type 2 diabetes.
Healthcare professionals may learn more about the programs by
visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss
plans are available directly to consumers
through www.nutrisystem.com, by phone (1-800-435-4074) and at
select retailers.
SOURCE Nutrisystem, Inc.