Nutrisystem Introduces New and Improved Food Portfolio with Increased Selection of Fresh-Frozen Entreés and Transforms Look
12 Noviembre 2015 - 8:01AM
Business Wire
Menu Items Contain No Artificial Flavors,
Colors and Sweeteners and Feature Easy-to-understand Nutritional
Labels
Nutrisystem (NASDAQ: NTRI), a leading provider of weight
management products and services, announced today that it is
transforming both inside and out. The Company has introduced a new
packaging design; new and improved foods with no artificial
flavors, colors or sweeteners and easy-to-understand nutritional
labels; and an increased fresh-frozen food selection to customers.
These significant changes, more than two years in the making, are a
nod to the Company's continued commitment to improve its products
and increase customer satisfaction.
“We’re constantly listening to our customers and improving their
experience,” said Dawn Zier, CEO of Nutrisystem. “Our goal is to
help customers not only lose the weight, but keep it off long-term.
Modern packaging, easy-to-understand labels and a larger selection
of foods, frozen at the peak of freshness, are things our consumers
need and want and we’re excited to be able to deliver them.”
NEW AND IMPROVED FOODS
The Nutrisystem food portfolio is the largest of any in the
industry offering more than 150 menu items. All products on the
Nutrisystem menu have been reformulated to contain no artificial
colors, flavors and sweeteners. Whole grains were also increased in
foods to aim to have at least 50% of the grains coming from whole
grain sources. In addition, all Nutrisystem foods meet the USDA
guidelines for fat, saturated fat, trans fat, cholesterol, sodium,
carbohydrates, fiber, and protein. More than 50% of products will
be new or reformulated for Diet Season 2016.
“The quality of our products continues to be at the forefront of
our food mission,” said Sharon Tate, Vice President of Food
Development and Quality. “We aim to provide customers with the food
they love, that tastes great and uses the best possible
ingredients. These updates reiterate that promise.”
LARGER FRESH-FROZEN FOOD
SELECTION
In keeping with customer demand for a larger fresh-frozen entrée
selection, Nutrisystem has introduced Uniquely Yours, its most
customizable plan to date. The newly available four-week program
allows for complete customization, giving customers the freedom to
build their menu just the way they like.
“What we continue to hear is that customers want choice,” says
Keira Krausz, CMO of Nutrisystem. “Uniquely Yours gives them that
choice by letting them pick their favorite ready-to-go and frozen
meals without limitation.”
Uniquely Yours also comes with support from Nutrisystem
counselors and dietitians, available seven days a week, plus online
tools to help customers stay on the weight loss track.
NEW PACKAGING DESIGN &
EASY-TO-UNDERSTAND NUTRITIONAL LABEL
New Nutrisystem packaging will reveal a more contemporary,
health-oriented look for the brand. The design was carefully
selected based on customer research and intent to purchase. Each
item features a color-coded bar by meal occasion (breakfast, lunch,
dinner and snack) and contains an easy-to-understand nutritional
label with callouts such as calories, fat, fiber and protein to
highlight the benefits. New packaging is being rolled out to
Nutrisystem customers who purchase online or at retail.
“The look of our new packaging is a direct result of consumer
feedback,” said Krausz. “We did extensive research and focus groups
to understand what appealed to customers visually and what made
them more likely to purchase a product. Based on that feedback, we
were able to design a more contemporary look that highlights the
nutritional information most important to customers.”
To learn more about Nutrisystem, its plans, and menu items, or
to place an order, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss
industry, having helped millions of people lose weight over the
course of more than 40 years. The Company’s weight loss solutions
include Nutrisystem® My Way®, a four-week structured food delivery
program including a digital platform, NuMi by Nutrisystem®,
multi-day kits and individual products available at select retail
outlets. The Company’s current product line offers customers
the most meal choices, including more than 100 foods containing no
artificial preservatives or artificial flavors. Nutrisystem® plans
are consistent with national guidelines for dietary intake meeting
targets for fat, sodium, sugar, cholesterol, fiber and physical
activity and include comprehensive counseling options from trained
weight loss coaches, registered dietitians and certified diabetes
educators. Plans can be customized to specific dietary needs and
preferences including the Nutrisystem® D® program for people with
Type 2 diabetes or pre-diabetes. For more information, go to
NutrisystemNews.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151112005192/en/
Nutrisystem, Inc.Robin Shallow, 914-841-5572Vice President,
Communicationsrshallow@nutrisystem.comorDeanna Every,
215-478-1433Public Relations Managerdevery@nutrisystem.com
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