- New Turbo10 delivers weight loss of up
to 10 pounds and five inches overall in the first month
- 50% new or reformulated foods achieve
industry leading standards
- New line of shakes with probiotics to
support digestive and immune health and help reduce belly
bloat
- Fully customizable plan with our
largest selection of fresh frozen entrees
- New DASH Diet compliant plan delivers
3x more weight loss than doing DASH on your own
- All-new packaging features easy-to-read
nutritional labels
- Free NuMi® digital app offers new
features and enhancements
- Unlimited counseling available at no
extra cost
Nutrisystem (NASDAQ: NTRI) a leading provider of weight
management products and services, announced today its all-new,
clinically tested Turbo10 program, a structured weight loss program
designed to help individuals lose up to 10 pounds and five inches
overall in their first month of dieting, along with a slate of
innovative, nutritionally sound products.
This Smart News Release features multimedia.
View the full release here:
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Nutrisystem thick sliced french toast.
Nutrisystem debuts all-new packaging featuring easy-to-read
nutritional labels. (Photo: Business Wire)
Innovation at Forefront of Nutrisystem for 2016
“It’s an important time of year for people looking to take the
first step to a better, healthier life and we’ve never been better
positioned to help Americans with what they turn to us for most —
weight loss results. We never lose sight of that. We’re in the
business of transforming lives starting with helping as many people
as we can fast-track their weight loss goals one day at a time, one
pound at a time,” said Dawn Zier, President and CEO of Nutrisystem.
“Product innovation that delivers a clear and healthy path to
weight loss is front and center in all we do. This year, we’re
debuting our simplest, healthiest and most effective program to
date.”
All-new Turbo10 Program, Featuring New Line of Probiotic
Shakes
The lead product launch is the all-new Turbo10, a clinically
tested program that delivers up to a 10-pound weight loss and an
overall reduction of five inches from the waist, hips, thighs,
chest, and arms in just the first month. The Turbo10 program
includes Turboshakes™, the Company’s first ever line of shakes with
probiotics to support digestive and immune health and help reduce
belly bloat. Packed with protein and containing the clinically
tested GanedenBC30® probiotic, this Nutrisystem® shake line makes
its debut in the structured meal delivery space.
All plans include unlimited comprehensive counseling options
from trained weight loss coaches, registered dietitians and
certified diabetes educators, at no extra cost and available as
needed, seven days a week from 7am-midnight E.T.
Keira Krausz, Nutrisystem CMO, added, “The new Turbo10 is simple
to follow — no counting, no points, no figuring out the right mix
of lean protein, fruits and vegetables, sugar, and saturated fat.
We do that all for you and teach you as we go.”
Clinically Tested Turbo10 Shows 3x Results
In a clinical study sponsored by Nutrisystem, those who followed
Turbo10 lost 3x more weight, 3x more total body inches and 3x more
body fat in the first month compared to those who followed a
do-it-yourself (DIY) weight loss plan. In addition, as a benefit to
losing weight, those on Turbo 10 also significantly reduced their
systolic blood pressure after the first month.
“With Turbo10, we have a program that delivers customers the
visible results they want in just their first month of dieting. Our
clinical research shows we deliver significant weight loss results
in as little as one month and we’re pleased as studies have shown
that early weight loss is a predictor of long-term success,” said
Nutrisystem Corporate Dietitian Courtney McCormick, MPH, RDN,
LDN.
50% of Nutrisystem® Foods Are New or Reformulated and Even
Better for You
This diet season, more than 50% of Nutrisystem® menu
items are new or reformulated to be even better -- and contain no
artificial colors, flavors or sweeteners. Whole grains were also
increased in a large number of our foods to aim to have at least
50% of the grains coming from whole grain sources. All
Nutrisystem® plans continue to meet the USDA guidelines for
fat, saturated fat, trans fat, cholesterol, sodium, carbohydrates,
fiber, and protein.
Nutrisystem® Uniquely Yours Is the Ultimate in Flexibility
and Customization
In keeping with customer demand for more fresh-frozen
selections, Uniquely Yours allows for ultimate flexibility in food
choices, allowing consumers to choose between grab-and-go and fresh
frozen menu options, with no restrictions, from more than 150 menu
items.
Customers add in fresh ingredients daily including 1 to 2
SmartCarbs and 3 PowerFuels. SmartCarbs are carbohydrates that are
high in fiber, helping them to measure lower on the Glycemic Index
and keep the customer feeling full. SmartCarbs include foods like
whole grains and fruits. PowerFuels are lean proteins and healthy
fats, like lean meats, low-fat dairy, and nuts. Unlimited
non-starchy vegetables may be added with a goal of at least four
servings per day. Vegetables add fiber to the diet, as well as many
important vitamins, minerals, and phytonutrients.
Nutrisystem® meals and snacks, plus the fresh grocery
additions, deliver a nutritionally balanced meal that aligns with
government dietary recommendations. All plans can be customized to
specific dietary needs and preferences including the Nutrisystem®
D® program for people living with Type 2 diabetes or
pre-diabetes.
Updated NuMi® by Nutrisystem App for Diet Season 2016
Since April of 2014, NuMi by Nutrisystem has provided an
easy-to-use, interactive and personalized solution to the
nutritional and emotional components of a weight loss journey,
giving users the help they need, when and where they need it most.
The NuMi app is available to Nutrisystem customers as well as the
general population of do-it-yourself dieters for free.
Key features include dining out recommendations, recipes,
activity suggestions and burned calories tracking, a daily progress
tracker, and Moments – a proprietary logging of victories, wobbles,
and slip-ups to stay on the weight loss track.
For Nutrisystem customers, the NuMi app is a seamless companion
complete with a barcode scanner for easy tracking, a newsfeed
offering daily tips, inspiration and videos from The Leaf plus
thousands of recipes and restaurant recommendations that fit into
the Nutrisystem plan. The app syncs with Fitbit®, Apple Health®,
Jawbone® and more and is available for download at the iTunes App
Store and Google Play.
“We know dieters want easy-to-use solutions that provide the
guidance they need no matter where they are. That’s exactly what
NuMi does,” said Krausz. “It fits perfectly with our Nutrisystem
plans, but also offers a solution for those who want to diet on
their own.”
Brand-new, Fresh, Contemporary Packaging
For Diet Season 2016, the Company is unveiling new product
packaging that is more contemporary and health-oriented with
easy-to-understand nutritional labels calling out calories, fats,
fiber, and protein. The new packaging can be seen at
NutrisystemNews.com.
Nutrisystem Expands into New Heart Healthy Segment with DASH
Diet
Nutrisystem, well known for its diabetic program, is expanding
its health segment offerings to include a DASH diet compliant plan.
The DASH diet has ranked as the #1 Overall Diet by US News &
World Report for five years in a row and is recommended by the
USDA, the National Institutes of Health (NIH), and the American
Heart Association (AHA).
In the clinical study, the Nutrisystem DASH plan was compared to
a do-it-yourself (DIY) DASH group following the NIH DASH reduced
calorie meal plan. Results showed the Nutrisystem DASH group
lost 3x more weight in the first month than those in the DIY DASH
group.
“We appreciate an informed consumer and went the extra mile to
configure a plan that actually exceeds the results of one of the
most widely recommended diets,” emphasized Zier. “Nutrisystem is
all about results and we continuously challenge ourselves to make
sure we’re a true leader in weight loss efficacy. It’s a claim we
take seriously because we know it matters to our consumers who are
counting on us for results.”
New Advertising
The Nutrisystem 2016 Diet Season campaign will be marked by
several integrated marketing and advertising campaigns involving
television, digital, print, radio, and social channels with an
emphasis on direct-to-consumer marketing. Last year, Zier was named
Target Marketing Direct Marketer of the Year. A sneak peek of one
of several Nutrisystem 2016 Diet Season advertising campaign
creative treatments can be seen at NutrisystemNews.com.
As a leader in the weight loss space, Nutrisystem will continue
its dialogue around the role of positive reinforcement in fostering
healthy change. In the second half of 2015, Nutrisystem launched
#NowBelieveIt, a social media campaign that talked about
compliments and the power of positive feedback to address some of
the issues that women — and notably young women — often struggle
with. The campaign garnered more than two million views in a 4-week
period and prompted a national dialogue. The conversation will
continue in 2016.
Retail Expansion Continues with More Kits, More Products, and
More Partners
In 2016, Nutrisystem will have its largest presence at retail
ever with a 25% increase in store counts and more products on the
shelves. New varieties of the 5-Day Nutrisystem® kit and the wildly
successful Fast 5+ kit, along with a half dozen new individual
products, will be on shelves in stores nationwide in time for Diet
Season.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight
loss industry, having helped millions of people lose weight over
the course of more than 40 years. The Company’s weight loss
solutions include Nutrisystem® MyWay®, a structured food delivery
program including a digital platform NuMi® by Nutrisystem,
multi-day kits and individual products available at select retail
outlets. The Company recently launched its all-new Turbo10, a
clinically tested program that delivers up to a 10-pound weight
loss and an overall reduction of five inches from the waist, hips,
thighs, chest, and arms in just the first month. The Company’s
current product line offers customers the most meal choices,
including more than 100 foods containing no artificial
preservatives or artificial flavors. Nutrisystem® plans are
consistent with national guidelines for dietary intake meeting
targets for fat, sodium, sugar, cholesterol, fiber and physical
activity and include comprehensive counseling options from trained
weight loss coaches, registered dietitians and certified diabetes
educators. Plans can be customized to specific dietary needs and
preferences including the Nutrisystem® D® program for people with
Type 2 diabetes or pre-diabetes. For more information, go to
NutrisystemNews.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151215006782/en/
Nutrisystem, Inc.Robin Shallow, 215-346-8068Vice President,
Communicationsrshallow@nutrisystem.comorDeanna Every,
215-478-1433Public Relations Managerdevery@nutrisystem.com
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