Nutrisystem Partners with World Renowned Fashion and Bridal Designer Pnina Tornai
08 Agosto 2016 - 8:01AM
Business Wire
Lifestyle Expert to Bring Unique Perspective on
Wedding Weight Loss as Nearly 1 in 3 Applicable U.S. Adults Say
They Want/Wanted to Lose an Average of 39 Pounds Before Their
Wedding Day
Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight
loss management products and services, announced today a
partnership with Pnina Tornai, lifestyle and fashion expert and
star of “Say Yes to the Dress”. Tornai will be the focus of a fully
integrated marketing campaign, including both traditional and
social media, providing a unique perspective on wedding weight
loss.
This Smart News Release features multimedia.
View the full release here:
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Nutrisystem Partners with World Renowned
Fashion and Bridal Designer Pnina Tornai (Photo: Business Wire)
According to a recent survey, conducted online in the U.S. on
behalf of Nutrisystem by Harris Poll, nearly 1 in 3 U.S. adults who
are married, engaged or who plan to get engaged in the next 2 years
(29%) say they want/wanted to lose weight before their wedding day,
reporting a desire to lose an average of 39 pounds. What’s more,
close to 1 in 5 (17%) of those who want/wanted to lose weight said
they are/were willing to go to extreme measures (i.e., drastic
calorie reduction, crash dieting, cleanses) to lose the weight.
In her daily interactions with brides, Tornai says she witnesses
countless brides with a desire to lose weight before their wedding
day, who, as a result, order their dresses two or three sizes too
small. This, in turn, often leads the brides to take drastic and
unhealthy measures in order to fit into their dress. To address
this issue, Tornai, known as the fairy godmother of brides, is
teaming up with Nutrisystem in order to help brides feel and look
their best on their big day with a healthy weight loss plan that is
achievable through portion control and balanced nutrition.
“We are excited to be working with Pnina Tornai,” says Keira
Krausz, Chief Marketing Officer of Nutrisystem. “As a woman at the
forefront of the bridal industry, Pnina brings an interesting
perspective when it comes to weight loss. In the meetings with her,
we noticed she had a deep desire to be able to recommend a healthy,
balanced weight loss program to brides she works with in an effort
to educate women on the benefits of safe, proven ways to reach
their ideal weight, rather than crash dieting prior to their
wedding.”
Tornai takes great pride in helping make her brides feel loved
and beautiful throughout their entire journey, from the moment they
step in her boutique until their wedding day.
“It’s my honor to style my brides with love. I don’t see how I
could do it any other way,” said Tornai. “When I am working with
brides, I always speak with them about their weight loss goals. I
see so many brides with tears in their eyes struggling with the way
they look and wanting to fit perfectly into their dream dress. They
tell me they have turned to unhealthy solutions to lose weight. In
fact, I have had brides faint from weakness during fittings. I'm so
happy to be able to offer my brides a healthy and smart way that
can help them love their body.”
Survey Methodology
This survey was conducted online within the United States by
Harris Poll on behalf of Nutrisystem from July 5-7, 2016 among
2,038 adults ages 18 and older, 1,269 of which are married,
engaged, or planning to get engaged in the next two years. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated.
About Harris Poll
Over the last 5 decades, Harris Polls have become media staples.
With comprehensive experience and precise technique in public
opinion polling, along with a proven track record of uncovering
consumers’ motivations and behaviors, Harris Poll has gained strong
brand recognition around the world. Contact us for more
information.
About Pnina Tornai
Pnina Tornai is a globally renowned couture designer, brought
into the spotlight in the U.S. as the star of TLC's highly
successful show, "Say Yes To The Dress." Pnina is recognized as one
of the world's leading couture bridal designers. Sophisticated hand
embroideries, body-hugging corsets, and Swarovski crystal
embellishments are hallmarks of Pnina's opulent, luxurious and
ultra-feminine wedding gowns, lovingly designed to bring out the
"inner princess" in every bride. Thousands of women from all over
the world dream of becoming a Pnina Bride, including royalty,
celebrities, and pop icons.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight
loss industry, having helped millions of people lose weight over
the course of more than 40 years. The Company’s weight loss
solutions include Nutrisystem® My Way®, Fast 5, and Turbo 10, all
clinically tested, structured food delivery programs that come with
the digital platform NuMi® by Nutrisystem. Additionally, the
Company offers multi-day kits and individual products available at
select retail outlets. The Company’s current product line offers
customers the most meal choices, including more than 150 foods
with no artificial colors, flavors or sweeteners. Nutrisystem
provides customers the flexibility to align their diet with the US
Healthy Eating Meal Pattern, as recommended by the USDA Dietary
Guidelines. Plans include comprehensive counseling options from
trained weight loss coaches, registered dietitians and certified
diabetes educators and can be customized to specific dietary needs
and preferences including the Nutrisystem® D® program for
people with Type 2 diabetes or pre-diabetes. The Company also owns
and operates the South Beach Diet® and Shake360™ brands. For
more information, go to NutrisystemNews.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160808005145/en/
Nutrisystem, Inc.Robin ShallowVice President,
Communications215-346-8068rshallow@nutrisystem.comorNutrisystem,
Inc.Deanna EveryPublic Relations
Manager215-478-1433devery@nutrisystem.comorfor Pnina TornaiYoav
DavisMarketing Director917-775-2910Yoav.davis@gmail.com
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