Nutrisystem Named Marketer of the Year by Direct Response Marketing Alliance (DRMA)
21 Septiembre 2016 - 8:01AM
Business Wire
Award Recognizes Outstanding Performance,
Accomplishments and Innovation of a Company in the
Performance-Based Marketing World
Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight
loss management products and services, was named the Direct
Response Marketing Alliance (DRMA) Marketer of the Year, an annual
award presented from the DRMA and Response Magazine. The award
recognizes the outstanding performance, accomplishments and
innovation of a company in the performance-based marketing
world.
Nutrisystem was announced as this year’s winner at an awards
event last week in Las Vegas. Nutrisystem was recognized for its
powerful omnichannel campaigns for both Uniquely Yours and Turbo10
products, retail expansion, and an improved e-commerce customer
experience.
“We are honored that Nutrisystem has been chosen as DRMA
Marketer of the Year,” said Dawn Zier, President and CEO of
Nutrisystem. “The foundation of our performance-based marketing is
a keen understanding of our customer and her/his weight loss
journey. Over the last few years, in addition to our benefit-driven
creative, we have implemented an omnichannel strategy and employed
a data-driven approach to our marketing and messaging. I am proud
of the many advancements our marketing team has made under the
leadership of our Chief Marketing Officer Keira Krausz and the
industry recognition that we are receiving.”
“Nutrisystem has taken the long-standing power of direct and
data-driven marketing and combined it with this new era’s best
metrics and multichannel media mixes,” says John Yarrington,
publisher of Response and co-founder of the DRMA. “When you think
of the present and – more importantly – the future of
performance-based marketing, Nutrisystem is one of the companies
leading the way, innovating on both the customer acquisition and
sales attribution ends of the consumer lifecycle.”
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight
loss industry, having helped millions of people lose weight over
the course of more than 40 years. The Company’s weight loss
solutions include Nutrisystem® My Way®, Fast 5, and Turbo 10, all
clinically tested, structured food delivery programs that come with
the digital platform NuMi® by Nutrisystem. Additionally, the
Company offers multi-day kits and individual products available at
select retail outlets. The Company’s current product line offers
customers the most meal choices, including more than 150 foods
with no artificial colors, flavors or sweeteners. Nutrisystem
provides customers the flexibility to align their diet with the US
Healthy Eating Meal Pattern, as recommended by the USDA Dietary
Guidelines. Plans include comprehensive counseling options from
trained weight loss coaches, registered dietitians and certified
diabetes educators and can be customized to specific dietary needs
and preferences including the Nutrisystem® D® program for
people with Type 2 diabetes or pre-diabetes. The Company also owns
and operates the South Beach Diet® and Shake360™ brands. For
more information, go to NutrisystemNews.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160921005761/en/
Nutrisystem, Inc.Robin ShallowVice President,
Communications215-346-8068rshallow@nutrisystem.comorNutrisystem,
Inc.Deanna EveryPublic Relations
Manager215-478-1433devery@nutrisystem.com
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