Music Choice Taps Atrinsic for New Interactive Feature
07 Octubre 2008 - 7:00AM
Business Wire
Mobile entertainment and digital advertising company Atrinsic, Inc.
(NASDAQ: NWMO) announced today that consumer interactivity has been
brought to Music Choice, the award-winning, multi-platform video
and music network. Leveraging Atrinsic�s feature-rich digital media
delivery capabilities, ShowOff�, the new interactive programming
blocks on Music Choice, allow the network�s viewers tuning in to
its Hit List, Alternative, Today�s Country, Musica Urbana, and
Hip-Hop and R&B music channels on Monday thru Friday between
the hours of 3pm and 10pm (EST) to �Be On TV� by sending photo and
text shout outs via their mobile phone, e-mail, AOL Instant
Messenger, and a designated ShowOff web page. The cost of the
enhanced service features is in part underwritten through the sale
of advertising space available through mobile text messaging and
Internet participation. �Our partnership with Music Choice takes
the whole phenomenon of entertainment media convergence one more
step,� said Burton Katz, chief executive officer, Atrinsic, Inc.
�Our robust digital media platform and our fully integrated
Internet-mobile technology provide Music Choice�s ShowOff audience
with the tools to interact with other viewers. The ultimate winner
in this scenario is the consumer, who can now enjoy a wider range
of entertainment features on Music Choice.� �With the launch of
ShowOff, Music Choice is able to offer its nationwide audience the
unique opportunity to interact with their favorite music channels
on television,� says Christina Tancredi, Executive Vice President
of Music Choice. �Atrinsic�s advancements in digital media delivery
via mobile devices have been invaluable to Music Choice as we now
offer our viewers a chance to �Be On TV!�� About Music Choice�
Music Choice, the award-winning, multi-platform video and music
network, delivers its music programming to millions of consumers
nationwide through their televisions, online, and cell phones.
Music Choice programs dozens of uninterrupted music channels;
produces Music Choice Originals that feature today�s hottest
established and emerging artists; and offers thousands of music
videos. Music Choice is a partnership among subsidiaries of
Microsoft Corporation, Motorola, Inc., Sony Corporation of America,
EMI Music and several leading U.S. cable providers: Comcast Cable
Communications, Cox Communications and Time Warner Cable. MUSIC
CHOICE� is a registered trademark of Music Choice. Visit the Music
Choice website at www.musicchoice.com. About Atrinsic New Motion,
Inc., doing business as Atrinsic (NASDAQ: NWMO), is one of the
fastest growing digital advertising and entertainment networks in
the United States. Atrinsic brings together the power of the
Internet, the latest in mobile technology, and traditional
marketing/advertising methodologies, creating a fully integrated
vehicle for both entertainment content and brand-based and
performance advertising. Entertainment content is organized into
four strategic services -- digital music, casual games,
sweepstakes, and community and lifestyle. Brands include Altnet, a
mobile legal music download service featuring original artists,
GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a
low-bid mobile auction game, and iMatchUp, one of the first
integrated web-mobile dating services. Feature-rich advertising
services include a mobile ad network, extensive search
capabilities, e-mail marketing, one of the biggest publisher
networks around at 8000+ and growing, and proprietary entertainment
content. Headed by a team of Internet, new media, entertainment and
technology professionals, the Company is headquartered in New York
and has offices in Irvine, CA, Seattle, WA, and Moncton, Canada.
Atrinsic was recently called "a company to watch" by Wireless
Business Forecast, and the Company�s mobile content capabilities
were named a "rival to those of their mainstream-media
counterparts" by Wired Magazine. For more information, please visit
www.atrinsic.com. Forward-Looking Statements This news release
includes forward-looking statements, including those regarding the
anticipated financial results and enhanced profitability of the
company. These statements are based on certain assumptions and
reflect our current expectations. Statements including words such
as �anticipate,� �propose,� �estimate,� �believe� or �expect� and
statements in the future tense are forward-looking statements.
These forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the
actual results, performance or achievements to differ materially
from any future results, performance, or achievements discussed or
implied by such forward-looking statements. Some of the factors
that could cause results to differ materially from the expectations
expressed in these forward-looking statements include the
following: disruption from the company�s recently completed merger
with Traffix, Inc. which make it more difficult to maintain
relationships with customers, employees or suppliers; risks related
to the successful offering of the company�s products and services;
the risk that the anticipated benefits of the merger with Traffix
may not be realized; and other risks that may impact New Motion�s
businesses, some of which are discussed in the company�s reports
filed with the Securities and Exchange Commission (the �SEC�) under
the caption �Risks That Could Affect Future Results� or �Risk
Factors.� Copies of New Motion�s filings with the SEC can be
obtained at the SEC�s website at www.sec.gov. You can also obtain
New Motion�s report through its website at http://www.atrinsic.com.
Any forward-looking statement is qualified by reference to these
risks, uncertainties and factors. If any of these risks or
uncertainties materializes, the operating results of New Motion
could suffer, and actual results could differ materially from the
expectations described in these forward-looking statements.
Forward-looking statements speak only as of the date of the
document in which they are made. These risks, uncertainties and
factors are not exclusive, and New Motion undertakes no obligation
to publicly update or revise any forward-looking statements to
reflect events or circumstances that may arise after the date of
this release.
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